Wellous Sdn Bhd, a Malaysia-based company behind the health brand Wellous, has signed a memorandum of understanding (MoU) with Korea Ginseng Corporation (KGC).
The partnership will explore ways to work together on business models and expand the Jung Kwan Jang brand in selected Asian markets.
Jung Kwan Jang, South Korea’s No. 1 red ginseng brand under KGC, is a century-old label that combines heritage cultivation with modern innovation.
In a statement, Wellous said the collaboration covers consumer insight-sharing for target markets, co-development of new business approaches, brand reputation building as well as authorised sales and promotion of Jung Kwan Jang products by Wellous in designated countries.
“Public focus on preventive care has grown markedly, with spending on prevention gradually surpassing treatment costs.
“In this context, Wellous remains committed to science-backed, effective products that help consumers of diverse cultures maintain their health in everyday life,” he said in a statement.
Backed by its medical and research board of advisors (MRBA), Wellous said it has developed functional foods under brands such as Tigrox, Zenso, Femoire, Aemis and Immority, guided by its mission to “make health easier”.
Jung Kwan Jang, South Korea’s leading ginseng brand, is known for combining traditional cultivation methods with modern manufacturing practices—covering everything from soil selection to production—to ensure high-quality and safe products.
As part of the MoU, a Wellous team recently visited Jung Kwan Jang’s headquarters, R&D center, and manufacturing facilities in South Korea to learn about the company’s philosophy and product development processes.
Tan from Wellous praised Jung Kwan Jang’s focus on research, product safety, and consumer convenience, while Jung Kwan Jang highlighted Wellous’ strong direct-to-consumer online model and unique services.
To support this partnership, Wellous has set up a subsidiary called Lore Nature to lead discussions and implement the collaboration.
Wellous said its international footprint now spans about 80 countries, supported by localisation strategies and global partnerships.
“The company attributes its growth to consistent product quality, a ‘prevention-first’ approach, and its ability to respond quickly to varying consumer needs through digital channels and direct engagement,” it said.
Looking ahead, Wellous said it plans to consolidate its existing markets and expand into new ones, tailoring functional foods to local cultures and consumption habits.
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