Moomoo Securities Malaysia Sdn. Bhd. (Moomoo MY), part of Futu Holdings Limited, announced on Tuesday that it has opened its first physical experience store in Southeast Asia, right in the center of Kuala Lumpur, Malaysia.
Moomoo MY said in a statement that this strategic expansion underscores its dedication to the Malaysian market by providing investors with a tangible connection to its advanced digital platform complementing seamless online access with in-person support to foster greater financial participation.
The Moomoo Experience Store, located at KL Eco City in central Kuala Lumpur, offers a space where investors can explore the platform’s latest features in an interactive way.
Visitors can try out multi-screen trading stations, watch live demos of the app, and get one-on-one guidance from financial experts.
Open every day, the center gives hands-on support and helps investors use Moomoo’s tools—like real-time market data, advanced analytics, and educational content—to trade with more confidence in both local and global markets.
“Moomoo was founded with a simple belief: that world-class investing tools should not be reserved for a privileged few,
“This Experience Store is the natural next step in our mission. It gives investors a space to learn, ask questions, and build the confidence to participate actively in the markets,” said Ivan Mok, Chief Executive Officer of Moomoo Malaysia.
He said the firm’s goal is to empower every Malaysian with access, knowledge, and the right tools to take charge of their financial future.
Moomoo entered Malaysia in early 2024 and has already grown quickly, reaching over one million users.
The company says this strong growth shows that Malaysians want smarter investing tools and that the country is becoming an important example of how retail investing is changing across Southeast Asia.
“Across Southeast Asia, millions of first-time investors are entering the market, and their expectations are very different from the past,
“They want seamless technology, trusted platforms, and a community where they can learn and grow,” said Robin Xu, Senior Vice President and Head of Southeast Asia and Oceania at Futu Holdings.
“With Malaysia as our starting point, we aim to create a regional ecosystem that combines the efficiency of digital platforms with the trust of local presence,
“Over time, this will not only expand participation but also strengthen the role of Southeast Asia in the global investment landscape,” he added.
Moomoo said its digital platform, renowned for its seamless access to trading in top global markets, has garnered a community of over 27 million users across the United States, Singapore, Australia, New Zealand, Japan, Canada, and Malaysia.
The Kuala Lumpur center builds on the success of Moomoo’s global experience centers, following the well-received launches in Hong Kong, and reflects the company’s vision of blending digital innovation with personalized, in-person engagement, said the statement.
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