In the evolving landscape of retail investing, Moomoo stands out as a dynamic platform that combines cutting-edge technology with a vibrant user community. Founded in 2018, Moomoo has rapidly expanded its presence across multiple countries offering investors an intuitive and data-rich environment to manage their portfolios.
Founding
Moomoo was established in January 2018 in Silicon Valley, California, by Leaf Hua Li. The platform was developed to address the complexities and lack of support often found in existing trading platforms. Recognizing that many essential tools and data for smarter investing were not easily accessible, Moomoo aimed to make these resources available to investors of all levels.
Funding and Ownership
Moomoo is an independent brand under Futu Holdings Limited, a Hong Kong-based financial technology company listed on the Nasdaq. Futu Holdings provides the financial backing and infrastructure that powers Moomoo’s operations. As of 2024, Moomoo had over 700 employees globally and served a user base of over 25 million individuals across various countries.
Industry and Services
Operating within the retail stock brokerage industry, Moomoo offers a comprehensive suite of services designed to empower individual investors. The platform provides access to U.S., Hong Kong, Singapore, Australian, Japanese, Canadian and Malaysian stock markets, allowing users to trade stocks, ETFs and options. Moomoo’s offerings are supported by advanced tools, including real-time market data financial news, and interactive social features all aimed at enhancing the trading experience.
Product Features and Community Engagement
Moomoo distinguishes itself by integrating technology with community engagement. The platform offers a stock screener function, enabling users to filter through stocks, ETFs mutual funds, options and fixed-income securities to identify investment opportunities. Additionally, Moomoo hosts an online forum known as the Moo Community, which boasts over 25 million users. This community serves as a space for investors to share insights, discuss strategies and learn from one another.
In 2024, Moomoo launched the Moomoo Foundation in the U.S., focusing on advancing financial literacy, promoting economic equality, and supporting technological innovation in fintech startups. The foundation’s initiatives include hosting educational events and providing resources to help individuals make informed financial decisions.
Strategic Partnerships
Moomoo has formed several strategic partnerships to enhance its offerings and expand its reach. In April 2024, Moomoo and Nasdaq announced a new Global Strategic Partnership aimed at enhancing investor education and improving market access. As part of this collaboration, Moomoo offered its 23 million users three months of free access to Nasdaq Level 2 TotalView 60 streaming quotes, providing real-time market data to assist them in understanding U.S. stock market trends.
Furthermore, Moomoo has partnered with TradingView to integrate their platforms, allowing users to trade directly through TradingView. This integration provides Moomoo users with enhanced charting tools and a seamless trading experience.
Global Expansion
Since its inception, Moomoo has expanded its operations to several countries, including Singapore, Australia, Japan, Malaysia, Canada, and the United States. In Singapore, Moomoo became the first digital brokerage to receive full memberships from SGX Group across both securities and derivatives markets. The platform quickly gained traction, becoming the most downloaded financial app in Malaysia and reaching over 1 million users in Singapore by 2024.
In Canada, Moomoo Financial Canada Inc. became a non-trading member of both the Toronto Stock Exchange (TSX) and TSX Venture Exchange in March 2024. The platform’s Canadian user base grew significantly, with stock trading volumes increasing by 106% quarter-over-quarter.
Regulatory Compliance
Moomoo operates under the regulatory frameworks of the countries in which it operates. In the United States, Moomoo Financial Inc. is a U.S. Securities and Exchange Commission (SEC) registered broker and is regulated by the Financial Industry Regulatory Authority (FINRA). In Australia, Moomoo Securities (Australia) is regulated by the Australian Securities and Investments Commission (ASIC). These regulatory affiliations ensure that Moomoo adheres to the necessary standards and provides a secure trading environment for its users.
Awards and Recognition
Moomoo’s commitment to innovation and user satisfaction has been recognized through various awards. In 2024 Moomoo was named the “Online Broker Rising Star” Gold Winner at Money Magazine’s Best of the Best awards in Australia. The platform also received recognition from financial comparison site Canstar for its outstanding value and was honored with the Mozo Expert Choice Awards in the same year.
Conclusion
Moomoo has emerged as a leading player in the retail stock brokerage industry by combining advanced technology with a strong community focus. Its commitment to providing accessible tools, real-time data, and educational resources has empowered investors worldwide to make informed decisions. As Moomoo continues to expand its global presence and enhance its offerings it remains dedicated to its mission of making smarter investing accessible to everyone.
Read also – Google Settles $50 Million Racial Bias Lawsuit Involving 4,000 Employees
