Mubashir is an out-of-home (DOOH) advertising network that was founded in 2015 by Ali Al Raisi, Khalid Al Khalifa, Khalid Alawad, and Raif Al Harthy. The network provides clients full advertising solutions both within Oman and outside the wider region.
It’s objectives for growth and market expansion will be facilitated by this investment from ITHCA, which will also support its technological advancements
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Advertising technology is changing rapidly; innovative AdTech companies in this space are leveraging data analytics, automation, and AI to meet consumers where they are in the physical world, offering real-time targeting capabilities to advertisers,” Ameer Al-Alawi, Group Director Investments at ITHCA Group, tells StartupScene.
“We are thrilled about the investment in Mubashir and the technology platform they have built to date. We lend them our support in their innovative journey to be a global player in this space.”
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Mubashir’s digital platform is widely accessible, reaching millions of people throughout Oman through well-placed digital displays. Mubashir provides a range of ad types via this network that make use of intelligent data and analytics. These features make it possible to execute highly targeted campaigns that provide marketers with quantifiable results.
Additionally, it’s focus extends beyond traditional advertising to include infotainment communication, ensuring engagement with various consumer segments. This investment from ITHCA marks a significant step for Mubashir, positioning it for further success in the dynamic DOOH market.
About Mubashir
Mubashir largest digital out-of-home advertising network in Oman offering solutions that are affordable, quantifiable, and adaptable. utilizing intelligent digital screens and billboards to connect businesses with consumers across the nation while giving advertisers and marketers flexibility and control over their campaigns.
