Nana, a leading company in the digital shopping solutions sector, has recently acquired the “Rasseed” application. Rasseed is focused on providing software solutions to simplify the purchase of branded and local gift cards in KSA, including telecom, gaming, music, shopping cards, and more, through collaborations with over 37 regional and international suppliers.
Read also – Cisco Announces Strategic Collaborations to boost AI Ecosystem in Malaysia
This acquisition aligns with Nana’s strategic direction of digitizing the shopping experience in grocery stores and hypermarkets, whilst supporting its expansion plan, which includes enhancing the scope of services and achieving a seamless customer experience.
Read also – Surfin Raises US$12.5 Mn from Insignia Ventures Partners
Nana aims to leverage the combined capabilities and technical expertise of both companies by adding a “digital cards” category to the Nana app, enabling users to receive and recharge cards within seconds.
Additionally, the plan includes further developing the services currently available on the “Rasseed” app and expanding its categories to include gift cards, discount coupons, and shopping vouchers.
Sami Alhelwah, the Founder and CEO of Nana, stated, “The uniqueness of Nana’s business model lies in its flexibility and ability to adapt to modern trends and the rapid developments in the Saudi market.” He added, “This deal will open up new horizons for us in the digital cards market, one of the most promising and growing markets in the Kingdom, with a billion SAR. This investment step is crucial in achieving our profitability targets and ensuring sustainability.
Mohammed Alasta, the co-founder and CEO of Rasseed, commented, “Joining Nana represents a new beginning for an ambitious vision and marks an important leap in our ability to provide innovative digital services. This supports our commitment to offering the best solutions that meet our customers’ needs, enhance their experience, and increase our enthusiasm for the opportunities this deal will bring.”.
About Nana
Founded in 2016, Nana is the largest digital grocery shopping platform in Saudi Arabia. Na3na3 Hyper provides you with 22+ thousand products in a variety of groceries, classified and arranged in a way that makes shopping easy for you. Groceries with Na3na3 Express have more than 2+ thousand products that meet your daily needs.
About Rasseed App
It takes only one card to solve a problem! Buy, send, store and redeem digital gift cards any time and from anywhere inside the Kingdom of Saudi Arabia. Rasseed makes gift cards and digital cards easy and joyful! You will have access to the world’s biggest brands, so you can have all your favorite gift cards in one convenient place.
Shop for every brand you love, all from the App on your phone. Rasseed allows you to shop digital gift cards from different categories like telecom, internet, music, movies, food, fashion, health, beauty and more. Gift cards are delivered by email or SMS and can be used in-store or online.
