The tech supply chain and logistics solution OneOrder, which has transformed Egypt’s hotel, restaurant, and catering industries, has announced that it has secured $16 million in debt and equity in a Series A investment to expand into the GCC, starting with the United Arab Emirates.
Previous backer Delivery Hero Ventures is leading the round, while other participants include Egypt-based Nclude and A15, as well as Norrsken22. This comes after seed rounds of $3 million and $1 pre-Seed, which were held in December 2022 and February 2022, respectively.
On the problem that OneOrder is tackling, Tamer Amer, CEO at OneOrder, said, “Like many supply chains across Africa and the MENA region, HoReCa is extremely fragmented and relies on manual processes involving multiple stakeholders. This results in businesses having limited price-transparency, a lack of access to quality stock-keeping units (SKUs), high waste and storage costs, and limited financing to grow their businesses.”
Amer continues, “Currently, restaurants and hotels must work with hundreds of suppliers to maintain stock, receiving 10 to 20 deliveries each day, which disrupts operations without eliminating shortages. Previous attempts to solve the problem have simply digitised the issue, which any ERP can do. Instead, OneOrder takes a comprehensive approach to streamlining the entire supply chain, acting as a one-stop-shop by storing all the ingredients that restaurants might need in our strategically located warehouses.”
One Order provides a customised virtual warehouse for online ordering and delivery of over 700 SKUs, extensive analytics and data to manage their operations, and access to embedded funding to spur expansion through its web-based platform and mobile application.
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Customers can now access more SKUs with guaranteed quality at reduced rates, as well as data and analytics for better operations and funding for expansion, thanks to OneOrder, which is revolutionising the food procurement process. At the moment, they serve more than 1370 clients.
In addition to helping the supply chain, the technology integrates with ERP/POS systems and simplifies related financing and payments. Currently, only banks and financial institutions in Egypt are able to provide variable payments by direct debit; OneOrder has collaborated with the Commercial International Bank Egypt to make this possible.
In the autumn of 2024, the business intends to grow into the Gulf Cooperation Council which consists of Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates—as well as enhance the platform and provide clients with other financing options, including cards.
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OneOrder has also changed the app over the past six months by implementing a unique AI-assisted method that saves 60% of consumers time and money. As a result, the team is actively hiring in AI.
About OneOrder
OneOrder provides the food and beverage industry with a steady, dependable supply of high-quality items with embedded finance, at a fixed price, and without the hassle of constantly managing several suppliers.
