Phab Secures $4 million in Pre-Series A Round

The company plans to use the new funds to strengthen its brand, expand its presence in the market and grow its team. The funding will help Phab accelerate its growth in the fast-growing and competitive healthy snacks industry.

People don’t fail diets. Diets fail people. The gap was never motivation, it was the absence of calorie-efficient solutions that balance taste and macros. Every snack in the market was either high calorie or low on taste. Nobody was solving for the glaring gap at the intersection," shared Gayatri Chona, Founder, Phab.

“This round is not about proving the concept that’s done. It’s about deploying capital where we know it works: brand, reach, and team. The goal is to make Phab the default choice when an Indian consumer reaches for a snack and wants something that is actually good for them & their health goals," stated Suhail Sameer, Founder & Managing Partner, OTP Ventures.

Founded in 2018 by Ankit and Gayatri Chona, Phab is a Mumbai-based direct-to-consumer (D2C) brand that offers high-protein snacks, including protein bars and protein milkshakes. The company was founded by Ankit Chona and Gayatri Chona, combining experience in the food industry with expertise in nutrition.

The startup is focused on meeting the growing demand for healthy and nutritious food products in India. It aims to provide convenient snack options for consumers looking for healthier alternatives.

Phab sells its products through major online platforms such as Amazon, Flipkart, Blinkit, and Zepto. Its products are also available in modern retail stores and general trade outlets across the country.

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