PlayBlue Raises $2.7 Mn in Seed Round led by Centre Court Capital

The company will use the funding to open its first flagship stores and launch its e-commerce platform, making its products available to customers across India.

"India is moving from a nation that watches sport to one that plays it, and that shift needs infrastructure beyond stadiums and screens. PlayBlue exists to give every athlete and everyday player a trusted place to discover the right product. We believe the next 30 years belong to India in sports," said Satyam Trivedi, co-founder of PlayBlue.

Jayam Vora, co-founder of PlayBlue, said, "India's sports and active lifestyle market is expected to cross $30 billion by 2035, and the country will need more than 15,000 new sports retail touchpoints to serve it. PlayBlue sits at the confluence of rising participation and a growing consumption economy, and we intend to build the network that serves both."

"Our thesis has always been that India's sports ecosystem will be built by operators who understand it from the inside. Satyam and Jayam have spent their careers doing exactly that, and organised retail is the missing layer connecting brands, athletes and fans. PlayBlue fills that gap," said Mustafa Ghouse, Founder and General Partner, Centre Court Capital.

“India's love for sport is impossible to miss — it cuts across ages and brings whole communities together, and more parents are now bringing their kids into it. What's been missing is organised retail that matches that energy. That's the gap PlayBlue is built to close,” said Tomoharu Urabe, Managing Director, MIXI Global Investments.

Founded in 2025 by Satyam Trivedi and Jayam Vora, PlayBlue is an omnichannel sports retail company that serves athletes, fitness enthusiasts, and everyday sports players. It sells sportswear, footwear, sports equipment, fitness gear, recovery products, and nutrition items through both physical stores and its online platform.

The company offers products from more than 100 Indian and international brands. It also provides expert buying advice, a single inventory system, and fast delivery to improve the shopping experience.

Over the next five years, PlayBlue plans to open more than 150 stores, serve over 10 million customers, and generate more than ₹5,000 crore in annual revenue.

PlayBlue will begin its expansion with a 15,000-square-foot flagship store in Bengaluru, followed by new stores in Mumbai and Delhi NCR. Its e-commerce platform will deliver products to customers across India.

In the first phase of its growth, the company aims to reach ₹100 crore in revenue and become operationally profitable before raising its next round of funding.

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