Salesforce, the American cloud software company, has appointed Andreas Diantoro as its new country leader and president director for Indonesia and Apisit Kuparatana as country leader for Thailand, strengthening its leadership in Southeast Asia.
In Indonesia, Diantoro will lead Salesforce’s strategy and growth, working with customers, partners, and the community to help businesses transform into organizations where humans and AI work together to create new opportunities, revenue, and business models.
Diantoro is one of the few Indonesians to have led operations at four global tech companies—SAP, Dell, Microsoft, and HP. He brings strong experience, a wide network, and a successful track record in managing go-to-market strategies and driving customer success in Indonesia.
Diantoro said, “Salesforce is leading today’s agentic AI transformation, and it’s an exciting moment in time to join the company. With digital labour, Indonesian businesses have an unprecedented opportunity to enhance productivity, scale across geographical boundaries and drive innovation as they evolve into agentic enterprises. I look forward to working closely with our Indonesia team and the wider Salesforce ecosystem to accelerate growth and deliver the exceptional experiences our customers expect.”
“Indonesia is at a crucial juncture where agentic AI can help the country realise its immense opportunity as the fourth largest market globally by population and a steadily growing economy. The country is increasingly influential in ASEAN and plays a key role in driving the region’s growth,” said Arun Kumar Parameswaran, executive vice president & managing director for South Asia at Salesforce.
“We are delighted to welcome Andreas to drive the business in this critical market. His deep understanding of the local landscape and customers and incredible track record make him the ideal leader to support the success of our customers as they embark on the journey to become agentic enterprises,” he added.
As the new country leader for Thailand, Kuparatana brings over 30 years of experience, having held executive positions at major global technology companies and one of Thailand’s biggest retail groups.
Most recently, he founded and led Altra Group, a management consulting and business transformation firm that focuses on strategic planning, operational improvement and financial turnaround for small and medium-sized businesses across different industries.
He is also active in the Thai community, serving as Advisor to the Board of Management – eCommerce at the Federation of Thai Industries and as an Honorary Board Member at the Faculty of Science, King Mongkut’s Institute of Technology Ladkrabang.
Kuparatana is based in Bangkok, where Salesforce opened a permanent office in March 2023. The company has been a trusted digital partner for Thai businesses, helping them connect and manage data across CRM systems.
His appointment comes at an important time for Salesforce in Thailand. With Agentforce, its digital workforce platform, Salesforce is helping companies in industries like finance, healthcare, manufacturing, and retail succeed in the age of AI-powered business operations.
Kuparatana shared, “Salesforce is at the forefront of agentic AI transformation in Thailand, and I’m honoured to take on the leadership of the Salesforce Thailand business during this exciting period in the company’s evolution. We’ve got a strong base of local customers and partners and a fantastic team. I’m excited for the opportunity to build successful agentic enterprises and expand our footprint in the market.”
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