ServiceNow Acquires Israeli AI Startup ai.work in Multi-Million Dollar Deal

Founded in 2024, ai.work develops an AI agent platform that helps businesses automate internal services and operational tasks. The startup has raised $10 million in funding so far.

ai.work was founded by two former WalkMe executives. Maor Ezer previously sold his startup to WalkMe and later served as the company's Marketing Director and Strategic Advisor to the CEO. Nir Nahum was part of WalkMe's founding team and served as its Chief Technology Officer (CTO).

In a letter published on the company’s website, the founders wrote: “Almost two years ago, we set out to rethink how work actually moves inside a company: AI that could understand an incoming request, reason through the steps to resolve it, operate across complex enterprise systems, stay aligned with ever-changing policy, navigate approval chains, and learn from every interaction and outcome along the way. The next era of enterprise software won't be defined by more applications, more dashboards, or more workflow builders. It will be defined by intelligent learning AI systems that understand how a company actually operates and moves work from intent to outcomes. Systems that empower people and learn from how they actually work, capture the knowledge of the organization, and turn those learnings into skills, context, and action. And now, we get to scale that vision with ServiceNow.”

They added: “​​ServiceNow is a clear leader in enterprise workflows and one of the most important AI platform companies in the world. It has proven scale across the largest, most complex organizations on earth, and it has earned something harder to build than scale: trust to run mission-critical work across departments, systems, and business processes. That trust is key. Autonomous AI for work is not only a technological challenge, it is a trust challenge. For AI to cross the line from assisting work to doing work, enterprises have to trust the platform underneath it. They need governance, security, controls, auditability, deep workflow context and a partner that genuinely understands how work moves inside a large organization.”

“We built ai.work on a simple conviction: AI shouldn't be another layer of complexity. It should be the layer that removes it — learning from real work, forming skills over time, empowering employees, and automating safely where the business is ready. But to take that vision across enterprise scale, you need more than technology. You need platform, reach, workflow depth, expertise, governance and trust that only a market leader can provide.”

The company develops AI agents that help businesses automate repetitive and time-consuming tasks. Its platform works with existing business systems, allowing organizations to use AI more effectively and reduce the need for manual work.

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