Hisense Malaysia, a multinational company that specialises in appliances and consumer electronics, has announced that it will be partnering with Sunway University to organise the “Beyond Glory Campus Cup,” which is an amicable football competition between Klang Valley university teams.
The partnership, the two stated in a statement last. not only highlights Hisense’s dedication to improving the sport experience, but also represents a significant initiative to foster local youth sports development in Malaysia.”
Hisense is the official partner of the UEFA European Football Championship 2024 (UEFA EURO 2024TM), which this event was hosted in conjunction with.
At the Sunway University football pitch on 7 July, Hisense Malaysia and Sunway University co-hosted a friendly football competition.
Teams from a number of prestigious universities participated in the tournament, including the football squad from Sunway University, Taylor’s University, The International Medical University (IMU), and Tunku Abdul Rahman University of Management and Technology.
Read also- Dubai-Based Swyt Secures Undisclosed Amount in Seed Round Funding
Hisense Malaysia’s team participated in the competition as well, and the winner would face the losing team in the final.
In addition to honouring football, this event upholds Hisense’s vision to use technology and sports to improve society.
Hisense Malaysia and Sunway University hope to encourage healthy competition amongst universities and increase young participation in sports through this event.
“Hisense Malaysia is thrilled to partner with Sunway University to celebrate the spirit of football and support local youth sports,” said Derek Jin, Managing Director of Hisense Malaysia. Our goal is to inspire young athletes and promote healthy lifestyles, aligning with Hisense’s mission to improve people’s lives through our innovative products and initiatives, We look forward to even more opportunities where we can continue to promote and support the local youth sports scene,” he added.
It is mentioned that Hisense’s participation in regional sports programmes and EURO 2024 demonstrates its long-standing dedication to encouraging and supporting sports
Professor Sibrandes Poppema, President of Sunway University, added they are excited to collaborate with Hisense Malaysia for this event. It provides a wonderful platform for our students and those from other local universities to showcase their talent and passion for football, We firmly believe in the unifying power of sports to bring people together and nurture a strong sense of community spirit,” he added.
Through its sponsorship of important international sporting events including the Australian Open, World Cup, and European Cup, Hisense has established a lasting connection with consumers throughout the globe.
Hisense, an official partner of UEFA EURO 2024TM and a leader in display technology, strives to provide the best possible game-watching and smart-life experiences with its state-of-the-art TVs and household appliances.
This collaboration with Sunway University, which promotes child sports participation and improves lives via athletic involvement, is just one more example of Hisense’s commitment to excellence.
Read also- UAE-Based Tokinvest Secures $500K in Pre-Seed Funding
Hisense has sponsored the UEFA European ChampionshipTM for three years running, and this is a fantastic chance to keep building the Hisense brand’s global consumer base.
Hisense Malaysia is a Qingdao-based subsidiary of Hisense Group, Ltd., founded in 1969.
After 10 years in Malaysia, Hisense Malaysia offers Laser Cinema, ULED TV, refrigerator, air-conditioners, chest freezers, and washing machines.
About Sunway University
Sunway University, a top private non-profit, pursues education via scholarship, research, and enterprise. It is one of Asia’s top 2.5% institutions and offers exciting learning spaces.
About Hisense Malaysia
Hisense Malaysia is now a multibillion-dollar multinational business with approximately 80,000 employees. The corporation dominates flat-panel TVs, home appliances, and mobile phones. Business intelligence industries and research institutions rank Hisense in the Top 10.
