Singapore-based Supermom, Asia’s largest marketplace for parents and expecting moms, has secured S$18 million ($14 million) in Series B funding, led by Granite Asia with Hearst Ventures, Qualgro Partners, and AC Ventures joining.
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The funding will be used to advance artificial intelligence (AI) capabilities and grow globally. AI will be used to examine data and deliver insights to both brands and customers. This involves assisting Supermom’s users in creating content, as well as precisely profiling them so that they may receive more focused brand activations, allowing them to earn more.
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The fundraising comes less than two years after Supermom’s Series A round of S$8 million ($6 million) in December 2022, which was led by Qualgro. Supermom claims to have become a major platform for linking marketers with consumers such as mothers, families, and local communities.
It has established a solid ecosystem and network in Southeast Asia, with over 10 million parents, over 6,000 online communities, and over 250 consumer brands, including multinational companies like AIA, Kimberly Clark Abbott Laboratories, Unilever, and local giants like Mandiri, Indofood, and Wings Group.
Commenting on the funding, Luke Lim, CEO of Supermom, said, “We are grateful to our investors—both new and returning—for believing in our vision and extending their support. As a company, we remain committed to building the largest AI-driven data platform in SEA, connecting brands and consumers. Our track record in the last four years of scaling the business by focusing on our core solutions and core clients has helped us to build a solid foundation for growth.”
Supermom is Asia’s largest marketplace for parents and expecting moms to shop for products and services covering maternity, newborn, baby, toddler, and kids. As a premium online marketplace for parents in Asia, you can find the most complete range of products and services. Covering extensive categories from diapers, feeding, baby food, bathing accessories, strollers, car seats, bedding & nursery items, baby fashion, maternity wear, a wide range of toys, kids educational materials, enrichment services, and more, we have everything under one roof for parents with kids from 0 to 10 years old.
Supermom for Business is an AI-powered data powerhouse that connects mission-driven brands with discerning parents across Southeast Asia. Supermom is a digital technology platform that connects brands to parents, authorities, and local communities, resulting in a strong ecosystem and network that improves families’ lives.
About Supermom
Founded by Joan Ong, Luke Lim, and Rebecca Koh, Supermom is a digital platform designed by and for moms, providing recommendations on products and services through a community of moms. It offers earning opportunities by sharing insights and user-generated content, fostering connections among like-minded parents.
In addition, Supermomalso owns the largest parenting community in Asia. It has specially created social communities where parents are free to share, laugh, learn, and connect with the rest of the parenting community across Asia.
