Taager’s journey is a testament to the power of turning challenges into opportunities. It all began with Mohammed Elhorishy, who faced the frustrating reality of selling online. Struggling to navigate the complexities of e-commerce, he experienced firsthand the difficulties many sellers face. But the best part of his story is that instead of overlooking the problem, he saw it as a chance to make a difference.
Alongside co-founders Abdelrahman Sherief, Ahmed Ismail, and Ismail Omar, Mohammed aimed to bridge a critical gap in the online selling space. What started as a challenge became the foundation of a company built on innovation and determination.
Mohammed Elhorishy- Economic Analyst To Entrepreneur
Mohammed Elhorishy’s story goes back to his college days where he holds a Bachelor’s degree in Economics from The British University in Egypt, between 2008 and 2012.
With the deep roots of Economics, Mohammed started his career as an economic analyst at Economic Group for Financial Consultancy in 2013, focusing on economic analysis and feasibility studies. Later, he worked as an investment analyst for financial investments at Misr Company from December 2013 to June 2015, where he was involved in executing acquisitions and monitoring industry developments.
His corporate journey led him to FEP Capital from July 2015 to June 2020, where he played a key role in sourcing, execution, and corporate restructuring, as well as advising on acquisition targets.
Now, with extensive experience, Mohammed serves as CEO and Co-founder of Taager.
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A Startup Wake-Up Call
The idea for Taager was born out of a disappointing experience. Elhorishy’s brother, a social media seller, constantly struggled with sourcing products, storing them at home, and facing a lack of financing options.
Over time, Mohammed realized that these problems weren’t unique to his brother. This was a common challenge for hundreds of thousands of sellers trying to run e-commerce businesses.
At the time, he noticed that social commerce booms on platforms like Facebook, Instagram, and TikTok, but many merchants are still grappling with the offline struggles of running their e-commerce businesses. Issues such as product fulfillment, financing, storage, and delivery continue to hinder their growth and efficiency.
This was the light-bulb moment that ultimately led to Taager.
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Concept To Creation
This experience ignited a spark in his heart, questioning how e-commerce entrepreneurs could be empowered to reach their full potential?
Driven by his commitment to addressing the pain point of social media sellers, Mohammed came up with a solution of creating a one-stop shop for social merchants. Keeping belief in the solution, he decided to make a positive impact, leveraging the entire ecosystem to support e-commerce entrepreneurs.
The plan was made, but turning a concept into reality was not a cup of tea. Working around the clock, brainstorming day and night, initial challenges, and a little fair about the decisions. However, taking a leap of faith, the founders stepped forward, being ready for a fresh start in June 2019.
Early Days of Taager
The early days of Taager were filled with challenges, but his unwavering belief in bringing positive change kept him going. During this time, Ismail Omar, Abdelrahman Sherief, and Ahmed Ismail—CTO and co-founders of Taager— joined his vision of supporting e-commerce entrepreneurs.
Collecting their efforts, the founders were determined to take care of the operations of the warehousing, procurement, and the supply chain, everything that might be a hassle for those people, trying to help others and empower them to create their own e-commerce business.
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Taager-Empowering E-commerce Entrepreneurs
Founded in 2019, Taager is revolutionizing the way SMEs and social sellers operate across the MENA region.
Founded by visionaries Mohammed Elhorishy, Abdelrahman Sherief, Ahmed Ismail, and Ismail Omar, Taager empowers users to buy, sell, and market their products online, streamlining the entire process for both merchants and suppliers.
As a B2B platform, Taager connects online merchants and suppliers, offering everything they need—from operations and logistics to a marketplace that hosts their products. The company eliminates the need for merchants to juggle multiple suppliers, logistics partners, and fulfillment services.
In the journey of empowering e-commerce entrepreneurs, besides providing access to inventory, shipping, and logistics, amongst other facilities, Taager is now relying on AI and Machine Learning (ML) to offer enhanced product selection to merchants. This way, merchants can help determine the best and most profitable products to sell online.
With its all-in-one platform, the Egypt-based startup provides a seamless solution for sourcing, product selection, logistics, and financing.
Challenges on the path of Entrepreneurship
Being an entrepreneur is challenging every day, but the bigger mission keeps the drive alive.
Delivering exceptional service starts with having the right model, the right business practices, the right team, and the right culture—all while staying focused on the vision. Achieving this balance was a challenge in the early days.
However, just focusing on the solutions, the team of Taager turned every challenge into an opportunity to innovate.
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Reaching New Heights
Taager has expanded rapidly, launching in Saudi Arabia and the UAE, with plans to enter Kuwait, Oman, and Qatar next.
After a 15x growth in its first year, the company aims to continue its expansion into new markets like Morocco and Kenya. Social media algorithms have made it easier for sellers to tailor products to local tastes, driving business growth and faster market entry.
As demand for e-commerce grows, Taager is well-positioned to meet the needs of diverse shoppers across multiple regions.
This entrepreneurship journey of Mohammed Elhorishy with Taager serves as an inspiring example of how vision, resilience, and strategic thinking can lead to remarkable success.
