Tali Ventures, the corporate venture capital arm of STC Group, has led a $6 million (SAR 23 million) Series A funding round for Bonat, a Riyadh-based AI customer engagement platform. Other investors in the round include anb Seed Fund, Rua Growth Fund, RZM Investments, and several angel investors.
This investment supports stc group’s goal of promoting innovation and digital transformation in Saudi Arabia by backing local tech startups like Bonat.
Bonat has created one of the fastest-growing digital engagement platforms in the region. Its all-in-one system uses AI, data analytics, digital wallets, and automated marketing tools to help businesses turn walk-in customers into loyal ones and drive real, measurable growth.
The company now works with thousands of retailers and F&B (food and beverage) brands across Saudi Arabia and connects with over six million users.
With this new funding, Bonat plans to improve its AI technology, launch personalized marketing automation and expand into new areas like retail and services. The company will also integrate with payment systems and mobile wallets, allowing merchants to manage the entire customer experience from one dashboard.
Motaz Alangari, Group Chief Investment Officer of stc group, said: “Customer engagement is the foundation of loyalty and growth in the digital economy. Our investment in Bonat reflects stc’s commitment to empowering merchants with smarter digital tools and advancing the Kingdom’s Vision 2030..”
Khalid S. Alghamdi, CEO of anb capital, said: “We’re making a strategic play in one of Saudi Arabia’s fastest-growing markets. Customer success platforms are set to triple to nearly USD 180 million by 2030, while the broader CRM space will more than double to USD 1.46 billion by 2033. Bonat sits at the nexus of both, delivering AI-driven engagement tools for a rapidly digitalizing economy. Through anb Seed Fund, we’re not just backing a platform, we’re empowering a force multiplier for SMEs at exactly the right moment in Saudi’s venture growth story.”
Saud Binsaeed, Founder and CEO of Bonat, said: “This investment fuels our next chapter: scaling faster, advancing AI integration, and empowering businesses to turn every customer interaction into revenue growth. We are proud to be building one of the region’s most impactful data-driven engagement platforms.”
Turki Aljoaib, Managing Partner of Rua Growth Fund, said: “Bonat is reshaping how Saudi businesses connect with their customers. From in-store insights to digital wallets, Bonat empowers SMEs to compete in a cashless, data-driven economy. We’re proud to back their next phase of growth.”
Tali ventures is the investment arm of stc group, focusing on fast-growing technology startups both in the region and globally. The fund mainly invests in AI, digital services, and other industries that support stc’s digital ecosystem and Saudi Arabia’s Vision 2030 goals.
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