The Pant Project Secures $11.5 Mn in Series B Funding Led by Mirae Asset

The latest investment takes the company's total funding to more than $15.75 million. In 2024, the startup raised $4.25 million in a Series A round led by Sorin Investments after operating through four years of bootstrapping.

How Will The Pant Project Use the Funding?

The Pant Project will use the funds to strengthen its physical retail presence and expand its product portfolio. The company plans to increase its exclusive brand stores from 25 to 150 over the next two to three years.

Alongside store expansion, the startup aims to broaden its offerings in jeans, athleisure and casualwear. This strategy will help the brand move beyond its core bottomwear category and serve customers looking for a wider range of menswear products.

The company currently sells through its official website, online marketplaces such as Amazon and Myntra, and its exclusive brand stores.

Business Growth and Expansion Plans

According to Sorin Investments partner Mandar Dandekar, The Pant Project's revenue has grown more than fivefold since its Series A funding round, supported by repeat purchases.

With its latest funding, the company aims to expand its customer reach and strengthen its position in India's competitive apparel market. It competes with digital-first brands such as Snitch, Rare Rabbit and Bombay Shirt Company, alongside established menswear brands.

The planned expansion from 25 to 150 stores over the next two to three years will be a key part of the company's growth strategy, while its online channels will continue to support sales.

About The Pant Project

Founded in 2020 by brothers Dhruv Toshniwal and Udit Toshniwal, The Pant Project is an Indian digital-first apparel brand focused on men's bottomwear. The company was established to offer products that combine fit, fabric quality and functional design.

Its product range includes custom-made trousers, Malai Pants, Inklock No Fade Black Jeans, sweatpants, joggers and shorts. The brand offers more than 300 stock-keeping units (SKUs), covering custom-made bottomwear and ready-to-wear apparel for men and women.

What Happens Next?

The Pant Project plans to expand its exclusive retail network, introduce more products and build a wider presence in India's menswear market. The company will continue to operate through both online channels and physical stores as it works towards its expansion targets.

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