Toy manufacturing startup BIDSO has raised INR 63 crore (about $6.7 million) in a Series A funding round. The round was led by Blume Ventures, with INR 51 crore coming as equity investment and Rs 12 crore as venture debt.
The funding round also included support from existing investors like Peer Capital and Sadev Capital. The venture debt portion was provided by Alteria Capital.
“The funding will be primarily used to build our core team across design, operations, and demand and support capacity expansion as we scale both domestically and in global markets,” cofounder Vivek Singhal said.
“We plan to expand beyond toys into adjacent consumer categories such as household products and small appliances, leveraging existing manufacturing capabilities in plastic moulding and metal fabrication,” Singhal said.
Bidso was founded in 2022 by Rahul Agarwal, Vivek Singhal, and Aditya Krishnakumar. It is a manufacturing company that helps other brands create their products.
The company manages the entire process, from designing the product to making it in factories.
Bidso helps brands get customised and good-quality products at affordable prices. It also ensures smooth processes and timely delivery, making it easier for businesses to grow.
The startup has around 30 full-time employees and 20 part-time or contract workers.
Its products include items like kick scooters, tricycles, ride-ons, and baby walkers.
Bidso follows a FOCO (franchise-owned, company-operated) model. This means its factories are owned by partners, but the company manages and runs them, helping it grow faster without spending too much money.
The company currently runs six manufacturing units in India, including in Delhi NCR, Goa, Rajkot, and Pondicherry. It can produce goods worth around ₹120 crore per year and plans to increase this to ₹200–240 crore in the coming year.
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