Troovy Closes $11.1 Mn to Expand Clean-Label Snacking Business

The Gurugram-based startup plans to use the fresh capital to strengthen research and development (R&D), expand manufacturing capacity and grow its distribution across quick-commerce platforms and offline retail stores.

Funding Details

Troovy's latest funding round comes after its $5 million Series A round in January 2026. Fireside Ventures and Sharrp Ventures led that round, with existing investors Spring Marketing Capital and Veltis Capital also participating.

In May 2025, the company raised approximately $2.3 million in a pre-Series A funding round led by Fireside Ventures.

How Will Troovy Use the Funding?

Troovy plans to invest the funds in three key areas: product research, manufacturing and distribution.

The company will expand its manufacturing capacity to support business growth and invest in developing new products. It also plans to increase its reach through quick-commerce platforms and physical retail outlets.

Market Expansion

Troovy operates in the children's food and better-for-you snacking market. It competes with brands such as Slurrp Farm, Timios and The Mumum Co, which also target families looking for alternative food products.

The company offers products across several categories, including snacks, sauces and spreads. Its strategy focuses on product innovation, ingredient selection and feedback from consumers.

About Troovy

Founded in 2023, Troovy was established by Mansi Baranwal and Aditya Mukherjee. The Gurugram-based company develops food products and snacks for children and families, focusing on clean-label ingredients.

Its product portfolio includes millet chips, ketchup, seasonings, spreads and other packaged foods.

Troovy follows a product development approach that involves collecting feedback from parents and children. According to the company, its community has grown from more than 100 families in Gurugram to over 10,000 parents and children.

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