Tuco Kids, a child personal care brand, has raised $4 million (about Rs 35.27 crore) in Series A funding led by RTP Global.
MG Investments, along with existing investors Whiteboard Capital and Fireside Ventures, also joined the round.
The company plans to use this money to expand its brand, launch new products, and enter the offline retail market.
“There is skincare for babies and then you have products for adults. However, there is hardly anyone who provides skincare and haircare products for 3- to 13-year-old children,” said Chanakya Gupta, cofounder of Tuco Kids. “For us it’s not a market share game but a category creation game and this funding is predominantly going into that.”
“We are seeing demand from across the country because mothers are looking for quality products for their children. We are seeing 50-60% of our customers coming back to us to buy again. It’s an extremely sticky category,” said Aishvarya Murali, cofounder of Tuco Kids.
“Tuco is unlocking a high-potential, under-served category,” said Pavitra Gupta, Director, RTP Global. “They are creating this market through sharp product innovation.”
Tuco Kids was founded in 2023 by Aishvarya Murali. The brand makes personal care products for children between 3 and 13 years old, such as soaps, lotions, body mists, shampoos, and gels.
Along with personal care, Tuco Kids also offers beauty products like kajal and beetroot tints.
Tuco Kids sells its products on its own website, online platforms like Amazon, Flipkart, Nykaa, and FirstCry, as well as on quick-commerce apps. All the product formulas are developed in-house by the company.
Last year, it raised $2 million from investors including Fireside Ventures, Whiteboard Capital, MG Investments, and a few angel investors.
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