TULU, a platform that lets people access household appliances, lifestyle items, and daily essentials whenever they need them, has raised an additional $17 million as part of its Series A funding round. The new investment was co-led by GreenSoil PropTech Ventures, Bosch Ventures, and New Era Capital Partners.
Several existing investors — including Regeneration.VC, Good Company, Aviv Growth Ventures, and i3 Partners — also joined in. With this extension, TULU’s Series A round, which first began in April 2022, has now reached a total of $37 million.
TULU was founded in 2020 by Yishai Lehavi and Yael Shemer. Today, it serves over 500,000 residents in 60 cities across North America and Europe. The platform is designed for people living in multifamily and shared-living buildings.
TULU lets residents access many useful items — like vacuums, VR headsets, e-scooters, projectors, and household essentials — using smart IoT units placed in common areas such as lobbies, lounges, bike rooms, and laundry rooms. All rentals and purchases are handled through TULU’s mobile app.
TULU uses its own AI system, called the “TULU Brain,” to study real usage data. This helps the platform offer personalized experiences for residents and gives useful insights to landlords and partner brands. According to Lehavi, the company wants to change how people use products by focusing on using items instead of owning them. He explained that, unlike selling a product once, building a habit of regular use requires constant understanding and personalization.
TULU’s model has attracted many big property operators, including Greystar, BGO, Brookfield, RPM, Blackstone, Bozzuto, American Campus, RXR, Willow Bridge, and Related.
Well-known consumer brands like Bosch, Kärcher, Philips, and Anker also partner with TULU. They do this to connect with Gen Z and millennial users, understand how their products are used in real life, and support more sustainable, circular-use programs.
TULU also positions itself as a potential force in sustainable consumption. “Forty-five percent of greenhouse gas emissions come from producing and consuming consumer goods, much of that consumption happens at home,” said Shemer. “We’re building the infrastructure for a new mode of consumption, one that replaces ownership with shared access, transforming buildings into collective sharing communities.”
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