Vasant Masala, a prominent spices brand for over 54 years in India, has appointed Bollywood icon Anil Kapoor as its new brand ambassador, alongside their new positioning: ‘Pyaar Toh Hona Hi Tha.’
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Anil Kapoor and his brother Sanjay Kapoor will appear on-screen together for the first time in Vasant Masala’s TV commercial. Their sibling bond exemplifies Vasant Masala’s new message: love is more than a sentiment; it is an experience that brings us together, particularly in family life and treasured traditions.
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Vasant Masala is introducing a new brand identity, complete with a modernized logo, as part of this exciting evolution. The updated identity reflects Vasant Masala’s commitment to connecting with its customers’ tastes and preferences.
Elaborating on Anil Kapoor’s association as Vasant Masala’s brand ambassadorship, Chandrakant Bhandari, CMD of Vasant Masala, stated, “For decades, delivering purity to Indian households has been the cornerstone of Vasant Masala. With ‘Pyaar Toh Hona Hi Tha,’ we are not only enriching this foundation but also strengthening the bond that goes beyond taste to touch the heart. Anil Kapoor’s association perfectly blends tradition, modernity, and universal appeal, resonating across generations. This campaign celebrates our legacy while reaching a wider audience, bringing Vasant Masala into more homes and fueling our growth for years to come.”
Anil Kapoor, expressing his excitement about this partnership, shared, “I am thrilled to be part of this new chapter in Vasant Masala’s journey. This brand is known for its uncompromising quality and I have complete faith in its commitment to delivering the best. This story is about more than just promoting a product; it’s a celebration of love, family, and the bonds we hold dear. What’s more, this will be the first time I’ll share the screen with my brother Sanjay, which makes this even more exciting for me. I can’t wait to see how this heartfelt campaign connects with people.”
About Vasant Masala
Shri Bapulal Bhandari laid the foundation for Vasant Masala in Gujarat in 1970. The inspiration for ‘Vasant Masala’ and the brand name is taken from Smt. Vasantiben Bhandari, wife of Late Shri Bapulal Bhandari.
Continuing the legacy of our visionary founder, the second-generation entrepreneur and our esteemed CMD, Mr. Chandrakant Bhandari has raised the bar by adopting modern production technologies like ambient temperature grinding, innovating, and launching new products in the market, which are widely praised and accepted by millions of housewives across the world.
With its diverse range of products such as blended spices, hing, basic spices, specialty spices, whole spices, and powdered spices, Vasant Masala has been delighting millions of families globally for the past 54 years.
Vasant Masala has gained recognition on a global scale. Exported to five continents, today Vasant Masala is known for its unparalleled quality and widespread popularity. This trusted brand has consistently provided consumers with the finest spices, making it the top choice of housewives for the last five decades due to its unmatched flavor and health benefits.
