Vietnamese insurtech startup Saladin has raised an undisclosed amount in a Series A funding round, though the exact amount was not shared. The company plans to use this investment to boost the use of digital insurance in Vietnam, one of the fastest-growing markets in Southeast Asia.
The funding round was led by SBI Ven Capital, along with Kyobo Securities from South Korea and NTUitive from Singapore. Both existing and new investors also joined in, including Monk’s Hill Ventures, Peak XV Partners, and ICMG.
Founded in 2022, Saladin works as a digital-first insurance brokerage. It focuses on selling insurance through online channels and multiple distribution methods.
The company creates embedded B2B2C insurance solutions for its partner platforms and connects with major consumer ecosystems such as payments, travel, and healthcare services.
With the new funding, Saladin plans to expand beyond non-life insurance and move into products that usually require in-person consultations. This includes life insurance options like term life and full health coverage, which the company will design specifically for online buyers.
Their expansion will offer both ready-made insurance products and customised protection plans. These tailored packages aim to match the growing needs of Vietnam’s increasingly digital-savvy customers.
Saladin is also improving the entire customer journey — from filing claims to getting support — to make the experience smoother, faster, and more reliable.
Alongside this, the startup is using artificial intelligence to boost productivity and provide more personalised and trustworthy digital insurance interactions.
Saladin’s Series A funding comes at an important time for Vietnam’s insurance industry. The sector has faced challenges in recent years, including economic pressures, new regulations affecting bancassurance sales, and wider industry reforms.
Despite these issues, the industry has remained strong and is now moving into a transformation phase — one that is likely to speed up the adoption of insurtech solutions.
Saladin’s founder and CEO, Vivien Vân Lê, believes that Vietnam’s new rules and digital upgrades are creating a strong foundation for the next wave of innovation in insurance, fintech, and healthtech.
“Vietnam’s push for reform, digitalisation, and international standards reflects a nation preparing for its next leap forward. We believe 2026-2027 will open a new chapter of innovation across insurance, fintech, and healthtech. With a strong foundation, we can help shape a future where protection in Vietnam becomes truly convenient, transparent, and supportive — empowering millions to live with more confidence and peace of mind,” she said.
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