Vudoo Secures $22 Mn Series B to Expand Shoppable Advertising Business

Founded in 2017, Vudoo develops interactive advertising technology that allows consumers to purchase products directly through video content and advertisements without leaving the platform. The new funding will support its US expansion and further development of its commerce solutions.

Vudoo Develops Interactive Shopping Technology

Vudoo focuses on making digital advertisements more interactive by allowing viewers to explore and purchase products directly within video content.

The company's technology connects advertising and shopping experiences, helping brands turn consumer engagement into direct purchases.

One of its early campaigns was launched in 2022 with Vogue Australia for Moët & Chandon. The campaign included an in-video checkout feature, where customers who used the shopping offer spent an average of $140, compared with the typical online spending of $90.

Company Sees Opportunities in AI-Driven Commerce

Vudoo CEO and co-founder Nick Morgan said consumer shopping behaviour is changing as people increasingly discover products through digital content and artificial intelligence platforms.

"Commerce is moving beyond traditional storefronts, with the transaction moment shifting into the media, content and AI environments where consumers discover and engage with products," Morgan said.

He added that the company had deliberately developed its technology to support this changing commerce environment.

Vudoo Strengthens Leadership Team for Global Expansion

As part of its expansion strategy, Vudoo has promoted Isabella Spragg to chief operating officer. She will oversee the company's global operations.

Spragg recently joined Vudoo as global director of ad infrastructure and partnerships. Before joining the company, she held senior positions at The Trade Desk and Monks.

Tash Henderson has joined as managing director to lead commercial operations in New York. She previously worked at News Corp Australia and iHeartMedia's Unified.

Partnership Supports Programmatic Advertising Expansion

In March 2026, Vudoo integrated its technology with PubMatic, providing access to programmatic advertising opportunities across display, video and connected TV inventory.

The integration supports the distribution of Vudoo's shoppable advertising formats across different digital advertising environments.

However, Vudoo faces competition from major platforms such as Meta and YouTube, which are also expanding their shopping capabilities and direct purchasing features.

About Vudoo

Founded in 2017 by Nick Morgan and Andrew Spalding, Vudoo is an Australian advertising technology company headquartered in Melbourne. It develops interactive video and shoppable advertising solutions that allow consumers to purchase products directly within digital content.

The company focuses on connecting advertising, video content and online shopping through in-ad commerce technology. Its solutions help brands create interactive shopping experiences across digital media platforms.

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