Watermelon Ecosystem, a fast-growing startup changing the F&B market, raised $4 million in Series A funding. New investors now own 13.8% of the company, valuing it at $29 million post-money.
Famous investors led the investment round, with Daman Investments as the exclusive Fundraising Advisor. Daman Investments’ Investment Management & Advisory (IMA) division helps entrepreneurs and companies raise private equity, venture capital, growth capital, private credit, and structured finance.
Watermelon will leverage the $4 million investment to boost local and regional growth, technology, and market presence. The company wants to improve F&B efficiency, transparency, and sustainability with new cash, which will strengthen its leadership.
“We are thrilled to have the support of our esteemed investors and advisors as we embark on the next phase of our growth journey,” said Mr. Omar AlShamsi, CEO of Watermelon Ecosystem. “This investment will allow us to scale our operations, enhance our product suite, and continue delivering exceptional value to our clients in the F&B sector.”
Watermelon’s cutting-edge technology and financial solutions have transformed the F&B industry by fostering operational excellence and strong supply chain links. Local growth and development ensure that the company’s success benefits its partners and stakeholders.
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Daman Investments’ main goal has always been to boost the new Arab World Economy. The institution is proud to have advised and supported Watermelon’s growth and looks forward to future strategic synergies throughout the UAE’s startup and corporate scene.
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The UAE is a global leader in technology and innovation, known for its cutting-edge innovations. The nation has promoted prosperity and innovation with strong infrastructure, forward-thinking legislation, and significant technology investments. Watermelon can disrupt the food tech business in the UAE by focussing on innovation and expansion.
About Watermelon
Watermelon Ecosystem is the most powerful foodservice software for food and beverage buyers and vendors. They optimise the food supply chain by linking top suppliers with an all-inclusive platform to become the global leader in F&B eProcurement.
