Willow Raises $7 million in Seed Round led by Hetz Ventures

The new funding will help Willow expand its market presence and improve its products. The company plans to use the money to further develop its platform making it easier for businesses to adopt AI agents safely while continuing to encourage innovation and productivity.

AI agents are becoming an important part of modern businesses. Around 79% of companies are now using AI agents and 73% have multiple AI agents working together to handle different tasks. These digital workers help improve efficiency and automate many business processes.

However, the rapid adoption of AI agents has not been matched by proper security, governance, and oversight. This has led to mistakes, misuse, and unexpected problems. In a survey conducted this year, 65% of companies reported experiencing AI agent-related incidents during the past 12 months. As AI agents gain access to more company systems and work continuously behind the scenes businesses need stronger controls and monitoring to ensure they operate safely and responsibly.

Willow is designed to help businesses manage the growing security and control challenges that come with using AI agents. The company provides a platform that protects organizations from risks linked to AI systems, which are becoming one of the fastest-growing and least regulated areas in the workplace.

Its platform gives companies full visibility into how AI agents connect to internal systems and what tasks they are allowed to perform. It helps organizations track which AI tools employees are using, detect risky or unauthorized connections and set detailed rules for how AI agents can access company data and interact with business systems.

"Currently businesses find themselves in an impossible trade-off: either lock AI down because it can't be trusted or allow AI agents to operate with unrestrained access to systems and data and hope nothing goes wrong. Willow offers another option," said Eyal Ben Ezra, CEO and Co-Founder of Willow. "Willow gives enterprises the control needed to adopt AI earnestly without letting it run unchecked. With complete oversight into how any AI agent is deployed, we ensure enterprises control every move an agent makes, narrowing the attack surface exponentially and providing companies with the assurance they need to roll out their AI agents."

Avishai Abrahami, Co-Founder and CEO of Wix: "Thousands of Wix employees are using AI agents every day, and at our scale, visibility and control over those agents are absolutely critical. To accelerate AI adoption safely, we need guidelines, governance, and full visibility across the company. Willow provides exactly that."

"The gateway between AI agents and an enterprise's internal systems is rapidly becoming one of the most overlooked blind spots in enterprise security," said Guy Fighel, Partner at Hetz Ventures. "What convinced us to lead this round was watching Willow solve the problem inside Wix first, at the scale of thousands of employees, before bringing it to market. Eyal, Shalev, and Idan have built something rare: a governance layer that enterprises actually deploy, rather than another framework that sits on a shelf. They're the right team to define this category."

Founded in 2025 by Eyal Ben Ezra, Shalev Shalit, and Idan Chetrit, Willow is a security and access management platform built for AI agents used by businesses. It helps organizations safely connect AI agents to their internal systems while controlling what those agents can access and do.

The platform provides centralized management, activity tracking, and detailed records of all actions performed by AI agents. This allows companies to improve security, maintain accountability, and ensure AI agents operate within approved limits. Willow is headquartered in Herzliya, Israel.

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