Tuesday, October 15, 2024
HomeStartup NewsWondrlab India Acquires Influencer Marketing Platform OPA

Wondrlab India Acquires Influencer Marketing Platform OPA

Wondrlab, the platform-first match network, has accepted OPA, an influencer marketing platform.

Wondrlab, the platform-first match network, has accepted OPA, an influencer marketing platform.

This is Wondrlab’s sixth overall purchase and its second significant move in the influencer marketing space. This move highlights The Network’s commitment to enhancing its platform services and growing its footprint in the quickly evolving creator economy.

OPA has 500 companies and over 300,000 influencers as partners, including Sugar, Plum, Nykaa, Vero Moda, and Purplle. OPA’s robust technology stack and user interface make the typically difficult process simpler, allowing for 40,000 partnerships each month. The success of a large-scale campaign hinges on this strategy’s capacity to facilitate easy collaboration and foster influencer trust.

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Wondrlab’s position as a leading player in the influencer marketing sector is cemented by the combined strength of Opportune and OPA, which also results in one of the most comprehensive and all-encompassing packages available in India.

Wondrlab Network’s founder and CEO, Saurabh Varma, siad “We are thrilled to have OPA join the Wondrlab family. By bringing in Rupansh and Chandan, we intend to enhance our influencer portfolio. We are still quite optimistic about the creative economy and think that every business must focus on boosting engagement and being in the mid-funnel.

Co-founder of OPA Rupansh Goyal siad “Wondrlab is a group of formidable figures in the marketing industry. We are thrilled to collaborate with them. Their unmatched proficiency in expanding enterprises and our technological offerings form a perfect alliance. We’re sure that we’ll open up new doors for influencers and companies, resulting in even more fruitful partnerships. This partnership seems like a wonderful fit, and we’re excited to see where it goes.

About Wondrlab

Wondrlab’s evolved compensation models are objective, sweat and investment-led. They have skin in the game as much as their clients do.

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