Singapore-based luxury handcrafted art collectible design company XM Studios established a strategic alliance with EMERGE Group, a renowned martech firm specialising in commercialization solutions with a deep IP portfolio.
EMERGE Group will help it to expand globally as it scales and expands its creative solutions into new countries, the company stated. EMERGE Group has substantial marketing experience for world-renowned IPs.
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EMERGE Group’s partnership with XM Studios promises growth and innovation in gaming and esports, where it has maximised intellectual property potential.
It will collaborate with creative brands and businesses to increase its reach, particularly with collector-focused products. It wants to boost its art collectibles products by using EMERGE Group’s IP network to gain collectors’ trust and solidify its market leadership.
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More pop culture and art collectibles-themed events will result from the cooperation. These events promote the XM Studios brand by letting people see the figurines and appreciate their worth and art.
“The partnership promises exciting new collaborations that will thrill both collectors and fans, “With EMERGE Group’s expertise in IP partnerships, our upcoming luxury art collectibles are sure to capture attention for years to come,” said Ben Ang, Chief Executive Officer of XM Studios. Roy Kek, Chief Executive Officer and Co-Founder of EMERGE Group, said that through EMERGE Group’s vast global network and XM Studios’ strong reputation in luxury art collectibles, the firm aims to synergize and add significant value to the XM Studios brand.
Global design studio it makes handcrafted luxury art collectibles. Current licences include Disney, Warner Bros, Discovery Consumer Products, Hasbro, and others. EMERGE Group, headquartered in Singapore, develops profitable monetization solutions for Southeast Asian content providers, IP holders, advertising inventories, and brands.
EMERGE Group works with endemic and non-endemic businesses to achieve their business goals through its network of top esports teams and gaming influencers.
About XM Studios
XM Studios, a Singapore-based global design studio, makes handcrafted premium collectibles since 2012. The Statue Forum Awards and other community-led events have named XM Studios one of the greatest pop culture collectibles design studios and honoured by international industry groups.
About EMERGE Group
EMERGE Group, founded during the epidemic, is brands’ and content providers’ top commercialization partner.
