RAS Luxury Skincare, a direct-to-consumer skincare brand, has raised $7.5 million (around ₹68.7 crore) in its Series B funding round. The investment was led by Dabur Ventures, with support from existing investor Unilever Ventures.
The company will use this new funding to grow its business both online and offline. It also plans to invest more in research and development and hire more skilled team members.
RAS wants to expand its digital presence and reach more customers through online platforms.
The brand is also planning to open its own exclusive stores and enter international markets as it grows in the premium natural skincare segment.
“We will use this capital to accelerate our omnichannel presence, deepen our R&D capabilities, and invest in brand and team building — all in pursuit of our longer-term goal of making RAS a leading name in Indian luxury skincare, at home and globally, while staying true to who we are,” said Shubhika Jain, Founder and CEO.
RAS Luxury Skincare was started in 2021 by Shubhika Jain, her sister Suramya Jain, and their mother Sangeeta Jain. The brand follows a “farm-to-face” model, which means it uses natural ingredients directly sourced from farms.
The company gets its plants and botanicals from partner and family-owned farms in Raipur. It also handles product formulation and manufacturing on its own to maintain full control over quality and the supply chain.
RAS combines traditional Ayurveda with modern clinical research. Some of its popular products include the 24K Gold Radiance Beauty Boosting Face Elixir and the Collagen Boosting Advanced Booster Serum.
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