NielsenIQ and INTAGE HOLDINGS Inc. have announced a sales partnership to share retail data and insights between Japan and global markets.
Both companies are combining their strengths. INTAGE HD has strong data and knowledge about Japan’s local retail market, while NielsenIQ has wide global retail data and insights.
By working together, they will help businesses better compare market performance and understand trends across different countries and regions.
This partnership will also help clients get more consistent insights, making it easier for them to find growth opportunities in different markets.
“Clients today are increasingly looking for a more complete and connected understanding of consumer buying behavior across markets,” said Chang Park, Managing Director of NIQ’s Northeast Asia Cluster. “Our collaboration with INTAGE HD strengthens our ability to deliver The Full View™—bringing together local depth and global scale to help clients unlock new opportunities and drive growth.”
“Japan is a highly complex and unique market, and a deep understanding of the local market and a global perspective are both essential to realizing business growth,” said Yoshiya Nishi, CEO of INTAGE HOLDINGS Inc. “Through this collaboration, we will combine the strengths of both companies to provide more consistent and actionable insights in the Japanese and global markets, strongly supporting our clients’ decision-making and growth.”
About INTAGE Group
Since it was founded in 1960, the INTAGE Group has been collecting and analyzing different types of data. It uses this data to provide useful insights that help clients make better business decisions.
The company works closely with its clients to understand their needs and solve their problems. By combining consumer insights with technology, it helps guide them in planning their next business strategy.
About NielsenIQ
NielsenIQ (NYSE: NIQ) is a company that helps businesses understand how people shop and what they buy. It provides detailed and reliable data about consumer behavior.
By using its large global data network and advanced AI technology, NielsenIQ turns complex data into simple insights. This helps companies make better decisions and find new ways to grow.
