ADA Acquires Algonomy to Expand AI-Powered Retail Decisioning Platform

The acquisition will strengthen ADA's AI platform by adding advanced AI decision-making technology. It also expands the company's global presence to 34 markets across the Asia-Pacific, the United States, the Middle East and North Africa (MENA) and Europe.

Algonomy, built on the legacy of Manthan and RichRelevance, is trusted by more than 400 leading brands around the world. The company helps businesses deliver highly personalized customer experiences using AI.

By joining together, ADA and Algonomy have created a platform that better understands customer needs and can respond automatically using AI.

The platform analyzes customer data in real time and uses AI to choose the best price, offer, product, and message for each customer. It then delivers a personalized experience across different channels at the same time.

"We believe every customer touch point will be AI agent driven, and we are building the world's most intelligent growth platform to power that world. With Algonomy, we add deep AI capabilities in personalization, merchandising and supply-chain intelligence, bringing us closer to our vision," said Srinivas Gattamneni, CEO of ADA.

"We started Algonomy twenty years ago on a single bet: that better decisions, made faster, would change what brands could do for the consumers of their products. Four hundred brands later, through several reinventions of this industry, the bet has held. ADA gives it a far bigger stage, and it comes at the precise moment decisioning stops advising and starts acting. I've never had appetite for watching a shift like this from the sidelines, and this is the one I am excited to help build, not just call," said Atul Jalan, CEO of Algonomy

About ADA

ADA is a data and AI company that helps businesses use artificial intelligence to improve customer experiences, marketing and online commerce. It provides AI solutions for data management, personalized customer engagement and secure AI-powered services.

Headquartered in Singapore and Malaysia, ADA has a team of more than 1,300 employees and serves 1,500 clients across industries such as retail, consumer goods (CPG) and financial services (FSI). The company helps businesses use data and AI to improve operations and achieve better business results.

About Algonomy

Algonomy helps retail and consumer businesses improve customer experiences and grow sales by using AI to automate important business decisions. Its solutions support eCommerce, marketing, merchandising and supply chain operations.

The company works with more than 400 leading brands and operates in over 20 countries. Its AI technology has also been recognized by well-known industry research firms, including IDC, Gartner and Forrester.