Animoca Brands, a digital property rights company based in Hong Kong, announced on Tuesday that it took part in a recent AUD 20.7 million ($13.55 million) fundraising round by DigitalX, an Australian crypto fund manager listed on the ASX.
Animoca Brands also acted as the only advisor for this strategic investment.
Animoca Brands said in a statement that DigitalX has secured firm commitments to raise the fund via a strategic placement to, among others, global digital asset investors Animoca Brands, UTXO Management, and ParaFi Capital.
The new funding will enable DigitalX to execute its plan to invest in Bitcoin as part of its treasury strategy.
Animoca Brands was the only advisor for the deal. It helped start the process by finding DigitalX, connecting them with key digital asset investors, and guiding them through the investment placement.
As part of the funding deal, Yat Siu — Co-founder and Executive Chairman of Animoca Brands — will join DigitalX’s upcoming Strategic Advisory Board.
DigitalX is a publicly listed digital asset company in Australia. It operates the country’s first spot Bitcoin ETF, listed on the ASX, called the DigitalX Bitcoin ETF, and utilizes blockchain technology to add more value for its investors.
Yat Siu will help guide DigitalX on its Bitcoin investment plans and offer advice on trends in Web3 and crypto.
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Leigh Travers, who leads emerging markets at Animoca Brands, is also the non-executive chair of DigitalX.
“I’m excited to join DigitalX’s Strategic Advisory Board. We believe Bitcoin is the digital gold and reserve asset of the decentralized era. Animoca Brands’ investment in DigitalX underscores our commitment to this vision,
“By leveraging our expertise in Web3 and DigitalX’s strong position in the Australian market, we aim to bridge traditional finance with the innovative potential of Bitcoin, setting new standards for accessibility and adoption in the region,” Yat Siu commented.
Animoca Brands is a Web3 company that uses blockchain and token technology to give people real ownership of digital things. They work to build the open metaverse, which is a shared virtual world where users can connect and interact.
The company runs several Web3 projects like Moca Network, Anichess, The Sandbox, Open Campus, and NEOM Web3 initiatives. They also have a regulated stablecoin project with partners like Standard Chartered and HKT.
Besides this, Animoca Brands helps other Web3 projects by giving advice on token design, helping with liquidity, and doing research for institutions. They also manage investments in over 540 companies, including well-known names like Pudgy Penguins, Yuga Labs, Axie Infinity, Polygon, OpenSea, and many more.
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