Banaraswala Closes $2 Mn to Expand Outlets and Franchise Network

Banaraswala, a food brand specialising in traditional Banarasi cuisine, has secured $2 million in seed funding from Prax Impex Private Limited. The company plans to use the investment to open new outlets, expand its menu and strengthen its presence in additional Indian markets.

How Will Banaraswala Use the Funding?

The company will use the fresh capital to expand its outlet network, introduce new menu items and support franchise development.

Banaraswala also plans to strengthen its team, improve operational processes and build the infrastructure required to support its expansion into new markets.

These initiatives are expected to support the company's plans to grow beyond its existing locations in Delhi.

Banaraswala's Expansion Plans

Banaraswala plans to enter several new markets, including Banswara in Rajasthan, Sarangpur in Gujarat, and Farrukhabad and Fatehpur in Uttar Pradesh.

The company aims to establish 50 outlets by March 2027, with expansion planned across Rajasthan, Uttar Pradesh, Delhi NCR and other Tier 2 markets.

Its growth strategy includes a combination of company-owned outlets and franchise locations. This approach will allow the brand to expand its reach while developing its presence in regional food markets.

About Banaraswala

Banaraswala is a food brand founded by Vibhanshu Mishra that focuses on traditional Banarasi cuisine. Its menu includes sweets, chaats and meals inspired by the food culture of Varanasi.

Operating under the tagline “Ghat Se Ghar Tak,” the brand incorporates traditional elements such as kulhads, pattal and clay into its dining experience.

The company serves customers through its physical outlets and online food delivery platforms. With plans to expand its outlet network and franchise operations, Banaraswala aims to bring its regional cuisine to more customers across India.

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