As generative AI becomes more common, a new challenge has emerged: how brands appear in AI-generated search results. A startup called Brandlight aims to solve this.
Founded by Imri Marcus, Dvir Dvash, and Uri Gafni, Brandlight has raised $5.75 million to help companies control how AI tools like ChatGPT and Google Gemini understand and show their brand.
Backed by investors like Cardumen Capital and G20 Ventures, and supported by marketing veterans from companies like Dunkin’ and Harvard Business School, Brandlight believes that traditional SEO is no longer enough. Instead of just focusing on keywords, their platform works to influence how AI models see and present brands.
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Brandlight gives businesses the tools to track, improve, and manage their visibility in AI search results, which are increasingly shaping customer opinions and buying decisions. Their system helps brands stay competitive as AI becomes a major source of information.
Imri Marcus, CEO of Brandlight said, “AI search is no longer the future – it is happening now. Traditional SEO is no longer enough, and brands must proactively influence how AI engines interpret and present their content, AI search is a zero-sum game, and those that act now can secure a dominant position in an era where AI-driven visibility determines brand success. Brandlight’s system enables businesses to track, optimize, refine, and improve their AI-driven presence, ensuring they remain competitive in this new frontier. Over the last year, we’ve built the best-in-class solution for AI search. But more than selling a solution, we’re selling a world-class team that keeps innovating for our clients as the space continues to evolve.”
Traditional SEO focuses on keywords and website structure. But Brandlight’s platform takes a new approach—it helps shape how AI models understand and show your brand.
It does this by finding and improving the data that AI tools use, giving companies real-time insights and tools to control how they appear in AI-driven search results.
About Brandlight
Today, millions of people rely on AI for answers and recommendations. These AI-generated responses are shaping customer choices and brand image—often without any input from the brand itself.
