Charles & Keith Appoints South Korean actress Kim You Jung as New Brand Ambassador

The new partnership brings together the actress and the fashion brand through shared values such as modern style, creativity, confidence, and femininity.

As part of this collaboration, she will appear in upcoming advertising campaigns and take part in various brand activities and promotions.

Kim began her acting career in 2003 when she was just four years old and quickly became one of South Korea’s most popular child actresses.

In recent years, she has starred in the teen romance film "20th Century Girl" (2022), the fantasy romance series "My Demon" (2023–2024), and the psychological thriller "Dear X" (2025).

“United by a shared spirit of modern femininity, creativity, and confidence, [Kim] embodies the values that define Charles & Keith and its continued commitment to celebrating individuality, self-expression, and contemporary style,” the company said in a news statement.

Founded in 1996, Charles & Keith started as a single shoe store in Singapore and has grown into a global fashion brand with both physical stores and online sales around the world.

The company sells a wide range of products, including footwear, handbags, eyewear, accessories, and fashion jewelry.

Charles & Keith is known for offering stylish, trend-focused products at affordable prices. In 2022, the brand appointed actress and singer Krystal as its first global brand ambassador.

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