Coda Partners with TikTok Gaming to Expand Codashop Purchases Across Southeast Asia

Under the partnership, TikTok users in Thailand, Malaysia, Singapore, Indonesia, and the Philippines can access Codashop links to purchase game top-ups, gift cards, and other digital goods. Gaming creators can promote Codashop-listed products through livestreams and short-form videos, giving game publishers another way to reach consumers.

Creator Videos Generate 1 Billion Views

Since the initiative launched in mid-June 2026, creator videos linking to Codashop have generated 1 billion views, according to Coda. The company reported an average click-through rate of more than 5%, with around 5% of clicks resulting in purchases.

Coda also said that most buyers coming through these creator videos are new to Codashop. This indicates that creator-led commerce can help game publishers attract new customers while generating sales.

Coda Expands Social Commerce Opportunities

Zac Liew, Chief Commercial Officer, B2B at Coda, said that commerce is increasingly taking place where consumers discover content. He added that TikTok provides a new channel for connecting content discovery with purchases.

The partnership allows publishers to reach gaming audiences earlier in their buying journey and turn engagement with creator content into transactions.

Coda said the collaboration reflects the growing role of social media platforms, creators, and digital content in consumer purchasing decisions. It also provides publishers with additional distribution channels beyond traditional online stores.

Codashop Records Millions of Monthly Transactions

Codashop is one of Southeast Asia's established digital goods platforms. According to Coda, the platform records more than 6 million transactions and 13 million website visits every month.

Coda works with major gaming and entertainment companies, including Activision, Electronic Arts, Riot Games, Ubisoft, and Moonton.

The company said it will continue exploring new commerce and distribution opportunities with publishers and platform partners to help consumers discover and purchase digital content.

About Coda

Founded in Jakarta in 2011 and headquartered in Singapore, Coda is a global digital content monetization and distribution company. It works with businesses across gaming, entertainment, and technology to help them manage payments, commerce, distribution, and rewards.

About TikTok

TikTok is a global short-form video platform that allows users to create, watch, and share videos across categories such as entertainment, gaming, education, and lifestyle. Owned by ByteDance, the platform connects creators, audiences, and businesses through personalised content recommendations.

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