Divine Hindu, a spiritual lifestyle brand, has raised INR 1.56 crore in a seed funding round. The funding came from BeyondSeed, D2C Insider Super Angels, and Signal Ventures.
Divine Hindu said in a press release that the money raised will be used to grow the brand in India and other countries.
The company also plans to offer more spiritual products and create an online community focused on Hindu traditions.
Divine Hindu was started in 2023 by Aniruddha Singhai and Anurodh Singhai. The brand sells certified devotional and spiritual products such as Rudraksha beads, Tulsi, Karungali, sandalwood, incense sticks, brass idols, puja kits, sacred jewelry, gemstones, and religious books.
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The startup says that every product is chosen carefully to keep it pure for rituals, help traditional craftsmen, and make sure customers can trust the quality.
The brand plans to expand all over India by selling its products on big online shopping sites like Amazon, Flipkart, Myntra, Blinkit, Zepto, and Instamart.
The brand also plans to grow internationally through Amazon Global, beginning with countries like the US, UK, UAE, and Canada.
The company will soon launch new products, including special puja kits and spiritual wearable items.
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