FINN Partners Acquires Sydney Agency Honner

The acquisition gives FINN Partners its first presence in Australia and strengthens its business in one of the world's fastest-growing investment markets. With new offices in Sydney and Melbourne, FINN now has 37 offices worldwide and around 250 employees across the Asia Pacific region.

After the acquisition, the agency will operate as "Honner, A FINN Partners Company." All Honner employees will officially become part of FINN Partners.

Philippa Honner, the founder of Honner, has joined FINN as Managing Partner and Financial Services Practice Leader for Asia Pacific (APAC). She will lead the expansion of FINN's financial services business across the region and strengthen its presence in Australia.

Philippa will also join FINN's APAC leadership team and work closely with regional leaders across Greater China, Hong Kong, India, Malaysia, Myanmar, Singapore, and Thailand.

"We are extremely excited to welcome Honner to the FINN family," stated Solomon. "Australia is a key growth market in the region and one we have been looking at very carefully for years. This move further deepens our financial services expertise in APAC and gives us critical mass to support the growing demand from both local and global financial brands in the region. We are very pleased to welcome the Honner team and look forward to growing our collective presence."

"From the beginning, my vision for FINN Partners has been to create a world-class agency with unmatched depth of sector expertise and integrated services to benefit clients wherever they are in the world," Peter Finn said. "This acquisition builds on the momentum we've established across APAC, including last year's acquisition of RICE Communications. FINN's APAC business has grown significantly, accounting for nearly 10% of the firm's global fees. With Honner joining the firm, FINN APAC now has approximately USD$19 million in fees, further strengthening our ability to serve clients seamlessly across the US, EMEA and APAC."

"Joining forces with FINN gives us an incredible platform to progress our ambitions to be the leading marketing and communications agency supporting corporate and financial brands across APAC," Philippa Honner said. "We look forward to working closely with our FINN colleagues across the region and spending time with our clients to demonstrate the impact of tailored communications strategies across complex APAC markets."

Ryan Barr, Global Financial Services Practice Lead at FINN Partners, said the company sees strong growth opportunities across traditional banking and asset management. He also highlighted the rapid growth of fintech, private markets, and digital financial infrastructure across the Asia Pacific region.

"Honner is a natural fit for FINN. Their leading position in Australia, together with our established presence across Singapore, Hong Kong, Greater China and the broader region, strengthens our ability to support clients wherever they need us most," Barr added, "I've had the pleasure of getting to know Philippa, and she is the kind of trusted, senior counsel that defines our approach globally. She adds further depth to the integrated marketing and communications services we provide to clients around the world."

About Honner

Founded in Sydney in 1997, Honner is a PR, marketing, and communications agency that specializes in corporate, financial services, and new economy businesses.

Today, the company serves more than 50 clients across the Asia-Pacific region, including asset managers, superannuation funds, consultants, banks, and digital asset platforms. Together, its clients manage more than AUD $10 trillion in investments across public and private markets.

About FINN Partners

Founded in 2011, FINN Partners was built on the principles of innovation and collaboration. Over the past 15 years, the company has grown from generating about US$24 million in fees to nearly US$200 million, making it one of the fastest-growing independent PR agencies in the world.

FINN Partners has been recognized by Fast Company as one of the Most Innovative Companies and by PRovoke Media as one of the Best Agencies in the U.S. and Europe, as well as Midsize Agency of the Year 2022. The company says its growth has come from both expanding its existing business and successfully integrating new companies and teams under a shared philosophy.

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