India-based GrayMatter Software Services, a leading analytics products and services company known for enhancing passenger experiences and boosting airport ancillary revenues, has acquired the Houston-based Servy, the enterprise self-service platform for hospitality.
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Servy has its headquarters in the United States and European regions, and GrayMatter extends beyond to South America and the APAC.
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This consolidation is the first strategic move in creating the singular market-dominating airport non-aeronautical revenue solution that will be a driving force for progressing travelers and airports worldwide.
Vikas Gupta, founder and CEO of GrayMatter, said, “We are excited to welcome the Servy team into the GrayMatter family. Our products and expertise in managing non-aeronautical revenue streams will significantly enhance value for Servy’s customers. We are committed to substantially improving the passenger experience by enabling them to manage their entire journey on their mobile devices and drive non-aeronautical revenue for developers, airport operators, and concessionaires. Together with the Servy team, we will advance innovation, deliver superior products, and provide prompt technical and operational support, ensuring significant value to our customers and partners.”
Jeff Livney, Founder and Chief Experience Officer at Servy, said, “I first want to thank all of our stakeholders, including our airport partners, developers, concessionaires, and shareholders, for their continued support since the launch of Servy in 2014. Over the past decade, our proposition has grown from launching at Hartsfield-Jackson Atlanta International Airport in 2015 to serving more than 80 airports worldwide. Our acquisition by GrayMatter is the next chapter in our story, and I’m excited to see what the future holds. GrayMatter’s deep domain expertise in the airport commercial space allows us to deliver consistently high standards of service, adapt to the ever-evolving needs of our customers, and enhance travel hospitality at a global scale.”
GrayMatter delivers Data Science and Artificial intelligence, Business Intelligence (BI) and Data Analytics, Data Lake/Date Warehouse Transformation, and Data Management services for its customers across the globe in Manufacturing, Retail, Travel, and Transportation domains and for Business Intelligence support services for BI product companies. GrayMatter is a certified AWS Solution Partner.
David Evans, CEO of Collinson Investments, said, “We have been a strategic partner of Servy through the Collinson Airport Alliance since February 2020, and over that time, we have seen the brand grow from strength to strength. I’m excited to see how the next stage of their growth evolves under the tenure of GrayMatter, and we have every confidence that their combined capabilities will serve the needs of both travelers and airports alike.”
Servy provides technology that aims to enhance the hospitality experience, not replace it. The solutions it offers include Order@, which allows traditional dining service to be seamlessly integrated with contactless ordering and payment through guests’ own devices and without the need for an app. Servy Marketplace provides venues with the option to create their marketplace by ordering from multiple outlets available within one simple interface. Self-service kiosks give partners the ability to create self-order and self-checkout guest experiences that suit their specific needs.
About GrayMatter
Founded in 2006, GrayMatter is a market leader in analytics with a strong focus on Airport and Retail domains and is a trusted digital enablement partner for its customers. Through its innovative products and solutions, GrayMatter facilitates transport hubs to offer a world-class customer experience by seamlessly merging the physical and digital worlds and creating new revenue opportunities for travel eco-partners.
About Servy
Founded in 2014 and launched in 2015 by co-founders Mark, Jeff, and Michael, Servy is the enterprise self-service platform for hospitality. Servy has since expanded the platform and grown outside of airports to provide self-service solutions to hospitality companies of all sizes and venues including airports, rail stations, and sports arenas.
