The Singaporean takeaway kiosk Har Har Chicken!, which specialises in har cheong gai-focused menu items, revealed that it had raised cash, with East Ventures serving as the lead investor.
The main purpose of this money is to optimise the supply chain so that customers can always expect high-quality products. In addition, Har Har Chicken! intends to increase its initial footprint in Singapore, with three locations in mind Junction 8, Vivocity, and ION Orchard.
Its long-term objective is to have more outlets throughout Singapore by 2025, while its short-term goal is to grow regionally.
“The guidance and support from the East Ventures team was invaluable as we embarked on this entrepreneurial journey, We appreciate the shared conviction in the Har Har Chicken! brand, and look forward to a long and successful partnership,” said Bevin Desker, Chief Executive Officer of Har Har Chicken!
Bevin Desker, the Chief Executive Officer, Han Liguang, the Chief Product Officer, led the establishment of Har Har Chicken! Lennard Yeong, the Chief Marketing Officer, was a social media influencer in the food industry, and Tay Jianli, the Chief Operating Officer, had years of experience running restaurants.
Building approachable Singaporean food brands with the potential for regional scalability is the team’s goal.
Read also- Singapore-Based PEXX Secures $4.5 Million in Seed Funding
It is reported that South and Southeast Asia have the fastest-growing poultry markets in the world, with a combined total growth prediction of 30% between 2023 and 2030, or 4% to 5% annual growth rate.
Due to rising demand for quick food options, the fried chicken business in Southeast Asia, especially Singapore, is expanding significantly.
Read also- Israel-Based OCON Therapeutics Secures $10 Million in Funding
Building on the region’s mutual fondness for fried chicken and knowledge of har cheong gai, or fermented shrimp paste chicken, Har Har Chicken! serves a variety of dishes with a har cheong gai theme, including rice boxes, burgers and solitary wings. To truly provide the greatest har cheong gai delight, each comes with sides.
“We are excited to support Har Har Chicken! which aims to bring an innovative twist to a beloved Singaporean dish, Har Har Chicken! is powered by a strong founding team, with each bringing unique prior experiences that we think will combine to great synergy in the food and beverage space. We look forward to their growth and success,” said Wesley Tay, Principal at East Ventures.
About Har Har Chicken
Har Har Chicken highlights the popular prawn paste chicken. Enjoy zi char transformed from a side dish into a variety of main star entrees in wings, burgers, rice boxes, and more.
