The travel company Trivago has contributed $10 million to Holisto, an Israeli startup that has created a dynamic hotel booking engine and a technical platform specialising in pricing aggregation.
Up to this most recent investment round, the company had raised more than $20 million. Holisto had intended to use a SPAC to go public on the Nasdaq in 2022, but the market circumstances forced the company to scrap the merger.
Holisto was founded in 2015 by Dr. Shay Horovitz, CEO Eran Shust, and Avi Wortzel. Investors in the company include Taya Ventures, Journey Ventures, El Al’s investment division, Fosun, Fattal Group, and 2B.VC.
According to Shust, “The investment and partnership will enable Holisto’s technology to provide advanced options for Trivago’s users and business partners, while Holisto will benefit from Trivago’s size and strength in new markets.
Trivago intends to use It’s technology to expand “trivago Book & Go” to all of its advertising partners, improving conversion rates and user consistency in the booking experience . They uses machine learning to combine multiple hotel bookings for travellers at various rates for the duration of a stay, creating attractive hotel deals.
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Rivago has the option to pay $60 million to purchase the remaining 70% of It’s shares in 15 months. Through this partnership, travellers will be able to book with Trivago at even more affordable prices.
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About Holisto
Holisto is a cutting-edge, comprehensive AI-powered travel technology platform that seeks to provide customers with personalised and cost-effective hotel booking experiences.
