Let’s Game Now Secures $3.5 Mn to Develop Indian Super Gaming League

A UAE-based family office also participated in the funding round. Bestvantage Investments acted as an advisor to the transaction.

Funding Details

Let’s Game Now secured Rs 30 crore in its latest funding round, with Anand Mahindra and Bestvantage Investments serving as co-leads. The company has not disclosed details of its previous funding rounds or its total funding raised to date.

The investment will support the company's plans to expand its gaming and esports business through the development of ISGL.

How Will Let’s Game Now Use the Funding?

The company plans to use the fresh capital to accelerate the development of the Indian Super Gaming League. The franchise-based league aims to bring competitive gaming together with sports, entertainment and technology.

The funding is expected to support the league's development and the company's broader expansion plans. However, Let’s Game Now has not shared a detailed breakdown of how the investment will be allocated.

Gaming Network and Market Presence

Let’s Game Now reports a reach of more than 50 million, over 2,000 events organised, more than 30 clients served and operations across 18 countries.

Its digital community includes over 1.4 million members, approximately 387,900 YouTube subscribers and 193,300 Discord members. The company also reports around 40,000 Instagram followers and a database of more than 100,000 gamers.

India's gaming market provides an opportunity for the company to expand its esports activities. The market figures cited in the original report estimate its value at approximately $3.8 billion, with a projected increase to $9.2 billion by FY29. India is also estimated to have around 591 million gamers.

About Let’s Game Now

Founded in 2018 by Santanu Basu, Let’s Game Now is an Indian gaming and esports company that connects brands with gamers through tournaments and gaming events. Its services include online competitions, offline events and live broadcasting.

The company operates across South Asia and Southeast Asia and has developed a network of gamers, brands, colleges and gaming communities.

Its Indian Super Gaming League has also received backing from entertainment personalities Ranveer Singh and Abhishek Bachchan.

What’s Next for Let’s Game Now?

With Rs 30 crore in fresh funding, Let’s Game Now plans to accelerate the development of the Indian Super Gaming League. The company aims to strengthen its position in India's gaming and esports industry by combining competitive gaming with sports and entertainment.

Read Also - DayOne Partners with Sembcorp to Explore Data Center Energy Solutions Across Asia