Meta Fashion raises $400K in pre-seed round

The funding round also included participation from angel investors such as Big Bets, the family office of HUUUGE Games founder Anton Gauffin, Akshat Rathee, founder of Nodwin Gaming, and Pratham Mittal, founder of Masters’ Union.

The startup, which was featured on Shark Tank India, plans to use the new funds to expand its virtual fashion business, grow its original game GlamGirls, and enter more user-generated content (UGC) platforms.

Arjun Goel, Co-founder and CEO of Meta Fashion, said, “I’ve been creating on Roblox since I was 15, and I’ve watched it grow from a children’s gaming platform into one of the most powerful consumer ecosystems in the world. With Meta Fashion, we want to build the definitive consumer IP company for these new platforms, one that combines taste, speed, and a digital-to-physical flywheel that no traditional brand can replicate. Lumikai backed our vision from day one, and their depth in this ecosystem makes them the right partner to build this with.”

Aditya Deshpande, Principal at Lumikai, said, “We first came across Arjun’s work while tinkering on Roblox. His virtual items stood out in the marketplace with a level of taste that was hard to miss. What sets Arjun apart is a rare combination of foresight to pre-empt aesthetic trends on UGC marketplaces and the commercial discipline to convert that signal into a profitable, capital efficient operation. Meta Fashion sits at the intersection of two trends that drive our thesis on the space: the rise of UGC platforms as the next generation of consumer entertainment and the professionalization of creators on these platforms into real, venture-scale businesses. We’re truly thrilled to partner with Arjun.”

Founded in 2022 by Arjun Goel, Meta Fashion creates digital fashion items for gaming and virtual platforms like Roblox, Fortnite, and ZEPETO. The company also sells physical products inspired by its popular virtual designs through its direct-to-consumer (D2C) business.

The company says it uses AI technology to track fashion trends and customer demand, helping it design and launch digital fashion products more quickly while improving sales in virtual marketplaces.

Meta Fashion claims it has sold more than 2.5 million virtual fashion items on Roblox, generating around $300,000 in gross merchandise value (GMV) with a profit margin of 92%. The company has also partnered with global brands like Walmart to bring real-world products into virtual platforms.

Its game GlamGirls, which launched in beta on Roblox in late 2025, has gained more than 100,000 paying users. According to the company, around 75% of its users are female, and nearly half are above 18 years old.

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