India-based an omnichannel beauty platform, Purplle has secured INR 1,500 crore (approximately $180 million) funding in series F round led by Abu Dhabi Investment Authority (ADIA), has seen additional participation from existing investors such as Premji Invest and Blume Ventures.
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Purplle’s goal of enabling everyone to experience beauty will be aided by this investment round. It intends to use technology to improve how customers find and buy beauty goods and services, reaching a wider audience.
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“As we continue to innovate and leverage our technology and data capabilities to deliver the best omnichannel experience to our customers, this latest round of investments reaffirms the importance of our vision to make every Indian feel beautiful,” Manish Taneja, cofounder and CEO of Purplle.
In 2022, Purplle became India’s 102nd unicorn, backed by investors including Abu Dhabi Investment Authority (ADIA), Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures. With a 3,000+ strong team, Purplle is poised to be a leader in the burgeoning Indian beauty space.
About Purplle
Founded by Manish Taneja and Rahul Das in 2012, Purplle is one of India’s leading omnichannel beauty destinations. A strong platform with 1000+ listed brands, 60,000+ products, and 7 million+ monthly active users. Purplle expanded in 2022 with 6000+ offline touchpoints and 8 exclusive stores.
In addition to offering third-party brands, Purplle has successfully scaled its private D2C brands, FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae. Purplle has built a unique, highly personalized online and offline shopping experience for consumers by creating detailed user personas, enabling customers to test make-up, and recommending products based on personality, search keywords, and purchase behavior.
