An Entertainment & Technology Start-up Sahaj Gaming has Secured Pre-Seed Funding led by Antler India. Sahaj Gaming intends to develop a collection of games with an Indian-cultural theme, including Checkers, Tambola, Snakes and Ladders, and Ludo.
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Founded in 2018, Antler is the investor backing the world’s most driven founders, from day zero to greatness. Founded on the belief that people innovating is the key to building a better future, we partner with people across six continents to launch and scale high-potential startups that address meaningful opportunities and challenges.
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Deepak Saini, Founder and CEO of Sahaj Gaming said, “India has a long cultural history of board games. Popular board games like Ludo, Chess, Snakes, and Ladders, and Checkers are modern iterations of their ancient counterparts dating back thousands of years. Over time, these games have evolved in shape, form, and gameplay, leading to their current-day avatars. Using our deep understanding of game design and player psychology, we transform these games into skill-based tournaments, making our games relevant in the modern global gaming scenario.”
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Commenting on the scale of the opportunity, Rahul Bantiya, co-founder and CMO of Sahaj Gaming said, “Gaming is set to become bigger than music, movies, and television shows combined and has started growing rapidly in India over the last decade. We see incredible potential in this space with an Rs 25,000 crores market currently, which is set to triple by 2030. There are over 50 crore gamers in India, and our objective is to build a gaming powerhouse that can entertain millions of gamers not only in India but across the globe.”
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Commenting on the investment, Rajiv Srivatsa, partner at Antler in India added, “Despite macro uncertainties given recent changes in taxation for the gaming industry, we continue to be bullish on the gaming opportunity in India. With Deepak and Rahul’s experience building and scaling some of India’s most beloved games, we are excited to partner with them as they build a new-age gaming company from India with global ambitions.”
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About Sahaj Gaming
Sahaj Gaming was founded by Deepak Saini and Rahul Bantiya in 2023. Sahaj Gaming is revolutionising the Indian Casual Gaming sector, the fastest-growing gaming segment by re-inventing popular Indian board games into new-age, skill-based avatars. Sahaj Gaming’s Games are convergence of Psychology, Technology & Economics, and offer healthy entertainment and rejuvenation avenue.
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