SAP Appoints Verena Siow as President for Asia Pacific

In her new role, she will help customers succeed, support businesses in their digital transformation, and enable organizations across Asia Pacific to get the most value from their SAP solutions.

Verena Siow has nearly 30 years of experience in the technology industry. She has been with SAP for 15 years and has held several leadership roles.

Most recently, she served as Business Suite Leader for APAC, helping grow SAP's cloud business and improve the customer experience. Before that, she was President and Managing Director for SAP Southeast Asia.

Manos Raptopoulos, Chief Revenue Officer for APAC, EMEA, and MEE, said “Our business is fuelled by accelerated AI innovation, underpinned by our purpose, our people, and our partnerships. Verena brings deep regional expertise, focus on customer success, and exceptional leadership to this important growth market.”

Verena Siow said “It’s a pivotal time to take the reins at SAP Asia Pacific. Our vision for the Autonomous Enterprise connecting data, processes, and people seamlessly, is delivering real outcomes for customers as they reinvent their businesses for the AI era.”

SAP operates across Asia Pacific through its market units in Australia and New Zealand, Greater China, India, Japan, Korea, and Southeast Asia.

The company has more than 50,000 employees working across 46 offices and SAP Labs locations in the region.

SAP serves tens of thousands of customers in Asia Pacific, including NEC Corporation, Coles Group, Wipro, Alibaba Group, Fujitsu, Hyundai Motor, Fonterra, the Queensland Department of Transport and Main Roads, and Asian Paints.

Read Also- Albatross Energetics Raises $1.05 Mn Pre-Series A Round