Meet the founders of a multimillion-dollar worth company, SeeTree: Israel Talpaz(CEO and Co-Founder), Barak Hachamov (Co-Founder), and Guy Morgenstern (Co-Founder & COO). All three innovative minds are behind their startup, SeeTree, A leading innovator in the agriculture technology industry.
With decades of intelligence experience, Talpaz leads with expertise. Hachamov has a track record of founding several successful companies, while Morgenstern brings over 18 years of experience in R&D management.
Through their collective efforts, the former intelligence officers and serial entrepreneurs are not only contributing to the Agtech sector but also bringing technology disruption into the world of tree farming.
Why SeeTree?
Driven by their expertise, the founders aimed to make a positive impact on society. At the time, they realized that agriculture was still reliant on manual labor and incomplete data, leading to reduced yields, increased costs, and significant environmental issues.
From this point onward, one thing became clear in their minds: they needed to bring about changes in Agtech that could lead to a positive transformation. With this vision in mind, SeeTree was born.
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Story Behind SeeTree
Now, the Founders’ Concept was clear— To Create An AI-Powered Optimization Platform for Leading Agribusinesses. But turning an idea into reality was not a cup of tea. Working around the clock, brainstorming day and night, a long research, and a little fear about the decision.
As the same, over the span of 12 to 18 months, the industry leaders dedicated their efforts to developing a solution that seamlessly integrates artificial intelligence, machine learning, and agronomic intelligence to offer growers the critical data they need at both macro and micro levels for optimized farming.
Eventually, their persistent efforts developed a solution named SeeTree.
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SeeTree- World’s First Intelligence Network for Trees
Taking a leap of faith, the trio founders — Israel Talpaz, Barak Hachamov, and Guy Morgenstern — launched SeeTree in 2017.
SeeTree is an Agtech platform that helps farmers keep a close eye on the health and productivity of every single tree in their orchards or forests. By using cutting-edge technology like drones, satellites, and sensors, SeeTree gathers tons of data about each tree and turns it into easy-to-understand insights.
These insights allow farmers to monitor tree health, spot potential problems early, and boost productivity—all without relying on traditional, time-consuming manual inspections.
Founded in 2017 in Tel Aviv, SeeTree is revolutionizing tree farming by offering a data-driven, end-to-end service that uses artificial intelligence (AI) and human intelligence to improve tree care.
By scanning over 500 million trees worldwide, SeeTree provides farmers with detailed, per-tree information that helps them make smarter decisions and increase their yields while being more sustainable.
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Growth Story
SeeTree is an “Intelligence Platform for Trees,” giving farmers the power to track each tree’s performance and optimize their operations for the good of their business, the environment, and consumers. The platform is not only giving farmers superpowers but also managing their trees with precision, improving their crop yields while also lowering costs and reducing their environmental impact.
With a multimillion-dollar worth valuation, SeeTree has analyzed millions of trees, optimized hundreds of thousands of hectares, streamlined tens of thousands of farming tasks, and generated billions of new data points, enhancing tree care and farming efficiency worldwide.
The founders’ journey with SeeTree serves as an inspiring example of how vision, resilience, and strategic thinking can lead to remarkable success.
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