Showroom B2B, a platform that helps businesses source apparel, has raised INR 150 crore (about $17 million) in a Series A funding round led by Cactus Partners.
The funding includes both equity (investment in shares) and debt (borrowed money).
New investor Zephyr Peacock joined the round, while existing investors Jungle Ventures, Accion Venture Lab, and NBD Ventures also took part.
The company will use the new funds to strengthen its technology-based supply chain, build more partnerships with large businesses, and expand its manufacturing and sourcing network across India.
It will also upgrade its platform to manage more complex and large-scale sourcing needs from big retail and institutional clients.
“This fundraise enables us to build a more resilient and transparent apparel supply chain for organised retail and brand-led sourcing programs,” said Abhishek Dua, co-founder of Showroom B2B. “Our focus has always been on execution—getting design, cost, quality and timelines right at scale. We will continue investing in systems, people and manufacturing capabilities that allow us to serve customers with greater speed, predictability and operational depth.”
Showroom B2B was started in 2020 by Abhishek Dua and Shubham Gupta. Based in Gurugram, the company runs a “phygital” sourcing platform — combining physical and digital services — to connect apparel manufacturers with retailers and brands.
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