Singtel announced its collaboration with Google to offer Rich Communication Services (RCS) with Rich Business Messaging to its business customers – a first in Singapore. Google’s RCS is the evolution in traditional short messaging services (SMS), which enables smart devices running on the Android operating system to receive high-quality multimedia content, transact and complete administrative tasks like scheduling appointments or track deliveries.
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Supported by Singtel’s nationwide network, RCS seamlessly integrates into the native SMS application of Android smart devices without the need for any action by the user. This unlocks opportunities for businesses across sectors to better engage their customers through an improved, immersive mobile messaging experience. RCS services will be available for compay’s business customers in Singapore within the first quarter of 2024.
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Mr Terence Lai Tuck Leong, Vice President, Digitalisation, Products and Partnerships, Singtel Singapore said, “Through this collaboration, we’re providing businesses a powerful communication tool that will help them provide richer content and improve the quality of their engagements with their customers, thereby strengthening their relationships. It will also support their innovation and digital transformation efforts in line with expectations from customers who are increasingly savvy and seeking smoother, frictionless interactions with their service providers.”
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Mr Jason Choy, Director, Android & Business Communication Product Partnerships, International, Google, stated, “We are pleased to collaborate with Singtel to bring RCS Business Messaging to users in Singapore. As Asia’s leading communications technology group, we believe that Singtel can provide reliable telecommunication solutions to business players, including support for RCS. We hope this service will support digital transformation in various types of businesses and open new opportunities for future business innovation.”
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About Singtel
Founded in 1879, Singtel is Asia’s leading communications technology group, providing a portfolio of services from next-generation communication, 5G and technology services to infotainment to both consumers and businesses. The Group has presence in Asia, Australia and Africa and reaches over 740 million mobile customers in 21 countries. Its infrastructure and technology services for businesses span 21 countries, with more than 428 direct points of presence in 362 cities.
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