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Thailand-based Roojai Group Acquires Lifepal

Roojai Group, a licensed insurance broker, specializing in online insurance, has acquired Lifepal.The acquisition demonstrates a confluence of strengths: Roojai's underwriting technology, proprietary pricing, and overall superior customer experience will boost the company's success, while Lifepal will give access to the biggest digital distribution channel in the nation.

Roojai Group, a licensed insurance broker, specializing in online insurance, has acquired Lifepal. The acquisition demonstrates a confluence of strengths: Roojai’s underwriting technology, proprietary pricing, and overall superior customer experience will boost the company’s success, while Lifepal will give access to the biggest digital distribution channel in the nation.

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In order to provide a comprehensive and client-focused approach to insurance services, both businesses will endeavor to increase the range of products they provide as well as their physical and online distribution.

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Established in 2018, Lifepal is one of the largest insurance marketplaces in Indonesia with a mission to provide access to personal finance information and insurance protection for everyone. Lifepal will help you understand the improtance of insurance to protect employees and businesses against the risk of unforeseeable events.

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Roojai’s experience in digitally transforming insurance processes–including vehicle inspections, claim assistance, and portfolio sustainability plans–will be advantageous to Lifepal’s insurance partners. Crucially, Lifepal will continue to run its business independently of Roojai Indonesia and offer online comparative services for health and auto insurance.

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About Roojai Group

Roojai was launched in 2016 in Thailand to make insurance simple, affordable and reliable. Roojai is a licensed insurance broker, specializing in online insurance. Roojai operate as an MGA and bring innovation to insurance, by using new technologies and improving processes, from product design to claims.

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Roojai’s aim is to give our customers the best possible insurance experience at an affordable price and offer motor, health and accident insurance products.

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