Hyderabad-based millet snack brand, Troo Good has secured INR 72 Cr (approximately $8.6 million) in funding led by Oaks Asset Management, with participation from Puro Wellness and V Ocean Investments.
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Mr. Raju Bhupati, the founder of Troo Good.
Hailing from Amalapuram in Andhra Pradesh, Mr. Bhupati draws inspiration from his father’s legacy of selfless service through free homeopathy and spiritual entrepreneurship. After a successful career in the US IT sector, where he served as the global delivery head of a prestigious firm, Mr. Bhupati embarked on a new journey in 2012.
Driven by a deep desire to uplift nutritionally deprived communities, he envisioned creating highly affordable products made from millets. With a passion for blending taste and nutrition, Mr. Bhupati pioneered the creation of the first-ever Millet Chikki. This revolutionary snack combines the goodness of millets, peanuts, and jaggery, making it not only delicious but also incredibly nutritious.
About Troo Good
Founded in 2018 by Raju Bhupati on the core principles of Taste, Affordability, and Nutrition, Troo Good began its journey by selling 4000 Millet Snacks daily. Fast forward to today, and we have proudly grown into India’s largest Millet Snacks company, selling a staggering 2 million Millet chikkis and other Millet snacks every single day.
