Truecaller Appoints Sandeep Bhushan to its Board of Directors

Bhushan has over 25 years of experience in consumer technology, digital advertising, media, and branding. Before joining Truecaller, he worked at Meta as India Director of Global Marketing Solutions, where he handled a multi-billion-dollar advertising business in one of Meta’s biggest markets.

His appointment comes at a time when Truecaller is changing its advertising strategy. The company is reducing its focus on traditional automated display ads and shifting more toward B2B software services and premium advertising solutions.

Truecaller said this new strategy will help the company rely less on outside advertising partners, build stronger direct relationships with businesses, and grow its enterprise revenue.

Sandeep Bhushan has strong experience in increasing revenue, growing platforms, and building trust with users. This is expected to help Truecaller expand further, especially in fast-growing regions like India, the Middle East, and Latin America.

Before joining Truecaller’s board, he worked in senior roles at Samsung, where he focused on marketing and partnerships with mobile operators for the smartphone business.

He was also one of the founding members and the Chief Operating Officer of Mint (WSJ-Mint), where he helped build it into a major business news platform.

Earlier in his career, he spent over 10 years at Unilever, working in different leadership roles.

Sandeep Bhushan said, “Truecaller has built a powerful platform at global scale, where trust and monetisation must evolve together. As digital ecosystems mature, getting this balance right becomes a key differentiator. I look forward to engaging with the Board and management team to help shape the next phase of the company’s continued growth journey.”

Nami Zarringhalam, Co-founder of Truecaller, said, “Sandeep’s appointment to the Board marks an important addition. His strong background in scaling monetisation and consumer franchises across top global platforms will bring valuable perspective to our journey, along with a strong understanding of high-growth markets like India and APAC. His experience will be invaluable as we continue to scale our multiple revenue streams.”

Truecaller has over 500 million active users globally and is expanding its business in areas like enterprise verification and advertising, especially in emerging markets.

Along with his role at Truecaller, Sandeep Bhushan is also a board member of Traya Health.

Read More- First Circle secures $4.9 million sustainable financing facility from cathay united bank